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Life, 1925-02-19 · page 13 of 37

Life — February 19, 1925 — page 13: what you’re looking at

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Life — February 19, 1925 — page 13: Life, 1925-02-19

What you’re looking at

This page is primarily **instructional and advertising** rather than satirical content. It announces "Prize Question Number Four" — a contest asking readers "What about the younger generation?" with prizes up to $300 for the best answers. The top of the page features a **decorative header with nine illustrated faces** (mostly male, one female) topped by question marks, visually representing the contest's inquiry about generational characteristics. The text reveals this was a **recurring Life magazine contest series** designed to encourage reader participation. Answers had to be submitted by February 28, 1925, and would be judged on "effectiveness of presentation" rather than whether they favored youth or criticized them. This represents **early 20th-century magazine engagement strategies** — contests were popular mechanisms to build reader involvement and community.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

LIFE: T ot mk 2999 PPPPPPPPPPPPPPPPPPPPPPPPIP Prize Question Number Four about the younger Generation?” is the fourth in a series of ten major prizes, amounting to $500, will be awarded to those who have made the highest record for the Contest as a whole—tha questions that Lire’s readers are asked to answer. It is an important we call “vital.” It con- cerns that prodigious element © population which will ly be America itself. good people believe younger generation is e; others view it as a of hope on an otherwise horizon; every one con- s that, as a study, it is raordinarily interesting. at, in the words of sales- iship, are your reaction vuare invited to state them, briefly and forcibly, and pre- sent them to the world at larg through the pages of Lire. Opinions may be expressed way or another, but an- “rs must be limited to 200 words, \s this issue rolls through the presses. the answers to Questions Number One and cking into Li € excepti onal contest. \ll contestants should remember that the three CONDITIONS . . question will be published each veck for ten weeks, starting with nuary 29th is: Answers to question must be received at this not later than 12 noon on the sec- day following announcement he question (in this case, before noon of February 28). The winning answer to each ques- tion will be awarded a prize of $50. Announcement of these winning an- s will be made in Lire within five weeks after each of the questions is published. To the three contestants who have highest record throughout the Con- . prizes will be given as follows: $300; Second, $125; Third, $75 question—one yen, political candidates and editorial writers Number s office—supporting in healthy indance our initial belief that this would be an that Prizes For the best record throughout the Contest : FIRST PRIZE.... SECOND PRIZE. THIRD PRIZE... For the best answer to each individual question: WEEKLY PRIZE. . - $300 . $125 ..$ 75 -$50 This Week’s Question: WHAT ABOUT THE YOUNGER CENERATION ? (Answers to this question must be ed at this office not later than noon of February 28, 1923.) There FORNIA announcement Number One: United States Two are To be eligible for these prizes, it is not necessary for a contestant to answer all of the questions, but it is advised that he or she submit as many answers as possible. Each answer must not ex- ceed two hundred words; in fact, brev- ity should be an object. There is no limit to the number of answers which a contestant may submit. Answers must be typewritten, or very plainly written, on one side of the paper only, and addressed to the Question Editor, Lire, 598 Madison Ave., New York City. The Editors of Lire will act as Judges in this Contest; they, and the members of their families, are neces- sarily barred from competition. The will be NUMBER of the “What is is to say, to those who have achieved the highest rating (in point of quality) on the greatest number of questions. You don’t have to answer all the questions to be ible for these major prizes; but it stands to reason that those who are the most consistent performers — will have the best chance. Answers are judged solely on the effectiveness of their presentation. It does not mat- ter whether you are for the younger generation or against it, so long as you are able to explain why effectively. The answers that have al- ready been received indicate an exceptional degree of thoughtfulness and perception. This, then, is not a contest for morons: it is aimed directly at the intelligence. If you have any loose intelligence lying around the house, here is your chance to use a new question in the CALI- next week, together with inning answer to Question the Worst Law in the Read these carefully! decision of the Judges must be con- sidered final. The Judges can not undertake responsibility for the receipt or return of any manuscripts. In the event of tics, the full amount of the prize tied for will be awarded to cach tying contestant. Checks for the week- ly prizes, as well as for the final major awards, will be sent to the winners simultancously with the announcements in Lire. The Contest is open to every one, whether a subscriber for Lire or not. ry contribution to this Contest which is published in Lire will be paid for at our usual rates—tithout regard fo whether it wins a prize. comicbooks.com