Life — February 12, 1925 — page 35: what you’re looking at

What you’re looking at

This is a **1925 Fisk Tire Company advertisement**, not a political cartoon. The image shows a caricatured old man (appearing tired and worn) holding a sign reading "TIME TO RE-TIRE / Get a FISK." The satire is commercial, not political: it's a visual pun playing on the double meaning of "retire." The exhausted figure represents an old, worn-out tire (or vehicle owner) who needs replacement. The dropped hat at his feet emphasizes his decrepit state. This was Fisk's famous advertising campaign from the early 20th century, known for using the "Time to Retire" slogan with exaggerated character illustrations to suggest that old tires—like tired old people—should be replaced with Fisk products.