Life, 1925-02-05 · page 2 of 36
Life — February 5, 1925 — page 2: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire** — it is a **full-page advertisement** for Sheaffer's Lifetime fountain pen, published in Life magazine. The ad promotes a new green-colored pen, emphasizing its quality and durability with claims of a "guaranteed Lifetime" warranty. The ornate decorative border frames a sketch of the pen alongside marketing copy praising its "flawless action" and "safe ink supply." The headline "A world-record demand takes root in this green pen achievement" uses flowery language typical of 1920s advertising to suggest the product's popularity and innovation. The price point ($8.75 for the green model) positions it as a premium item. This is purely commercial content with no satirical intent—just period advertising design and promotional language.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
¥eekty by Life Pub. Co., 0 aon Ave. New York. N.Y. Scdscrisiian, £5.00. Voll £3), Ne t2°3) Pebres SI eo ste Poe cntl. Scho Ftioten in USA. hateied as tecond Crass hatter Of the Pest Oawe Dep~U A world-record demand takes root in this Breen pen achievement A pen-wise public once more sets the seal of its mighty buying, power on Sheaffer's Lifetime pen. And for this new green creation, now comes a hungry demand far exceeding, even our splendid facilities for production. An overwhelming, a colorful success, built on the basic merits of a truly great pen, pinnacled as an infal- lible writer, with flawless action, unconditionally guar- anteed Lifetime nib, and a safe ink supply. And now with its new unbreakable barrel comes also the subtle allurement of lovely color—reen—the color nature loves best—the most beautiful of all colors for the most beautiful of all pens. The better class dealers are $lad to show this new triumph. See it today. Green “'Lifetime"’ $8.75—juaranteed for a lifetime Others, $2.50 and up SHEAFFER’ PENS*+>PENCILS+SKRIP W. A. SHEAFFER PEN COMPANY FORT MADISON, [OWA comicbooks.com