Life, 1925-01-29 · page 35 of 37
Life — January 29, 1925 — page 35: what you’re looking at
What you’re looking at
This is a promotional page announcing Life magazine's new "Question Contest"—a puzzle competition offering $1,000 in prizes. The cartoonish figure at top left (appears to be a jester or fool character) poses the challenge "Are You Ready For the Question?" The page explains that readers can enter a weekly contest to win prize money, with new questions and prizes offered each week over a ten-week period. Life offers a special deal: subscribe for ten issues at one dollar total, ensuring readers receive every contest installment. The "Obey That Impulse" heading below encourages immediate subscription. The page also lists upcoming special issues (Commuters, California, St. Patrick's, Easter). This is essentially **advertising masquerading as editorial content**—typical of Life's self-promotional style. The jester character symbolizes the playful, clever humor Life's readers expected, while the contest hook was designed to drive subscriptions during the magazine's competitive era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
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