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Life, 1925-01-15 · page 32 of 36

Life — January 15, 1925 — page 32: what you’re looking at

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Life — January 15, 1925 — page 32: Life, 1925-01-15

What you’re looking at

This page is primarily **advertising and contests**, not political satire. The main content is a Bell System advertisement promoting the telephone company's infrastructure as essential "tools of national service." It's corporate propaganda dressed as patriotic messaging, emphasizing America's industrial superiority and the Bell System's indispensability—a common approach during the early 20th century when monopolies like AT&T used nationalism to justify their dominance. Below that is a continuation of a **humorous contest** about insulting names for foolish people. Readers submitted answers; winners are announced. Notable entries include Robert Burns's "Wad Some Power the Giftie Gie Us" (appealing to 568 contestants) and other pun-based responses. The right column contains light travel advice ("Don'ts for Southern Travelers") and period advertisements, including a Conn Band Instruments ad featuring Carroll Martin. The page is representative of Life magazine's mix of advertising, contests, and light humor—not satirical political commentary.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The tools of national service The American people lead the world in the efficiency of industry. Who can say what part of their success is due to the superior implements they use. This much we know. They have the world’s best telephone system as an instrument of communication, and they use it without parallel among the races of the earth. To this end our telephone service must be equipped with proper tools. The tools of management. Bell System executives, rising from the ranks of those who know telephony, must share our respon- sibility to the public, most of whom are telephone users, share- holders or workers. The tools of service. The national, two-billion-dollar Bell System, handling fifty-eight million telephone calls a day, must be enlarged and extended while in use. The tools of forecast. We must continue to know the rapid and complex growth of communities and make provision in advance, so that the telephone will be ready when needed. The tools of supply. The Western Electric Company, our manufacturing and purchasing department, its factories manned by 40,000 workers, assures us that extension of facilities need never be interrupted. We must have the best tools of finance, of invention, of every- thing else. in order to continue serving the American people. AMERICAN TELEPHONE AND TELEGRAPH COMPANY AND ASSOCIATED COMPANIES BELL SYSTEM One Policy, One System, Universal Service The Story of the Contest (Continued from page 13) to be outdistanced by a new favorite, Mr. Goldberg's “As If Anybody Cared.” When the whistle blew, how- ever, it was found that the dean still retained the title by the difference of 262 and 243—as narrow a squeak as ever was. It must be truthfully said, nevertheless, that both these answers were forced to bow before that of an older and riper humorist, now associated with the cigar business—one Robert Burns. His “Wad Some Power the Giftie Gie Us" appealed to 568 con- testants, whose efforts brought it in right behind “The Bore” and “The Pest.” Of the more specific answers, where- in great minds still lov company, “Synonyms of the Father,” “The Mas- ter’s Vice,” “Croix do Gr- and “The Boor We Have Always” had their particular attrac- tion. By themselves, and very good, too, if not prize winners, were “Nobody Loves a Fathead,” “This Little Pix Went to Mark It,” “The Recreation That Tends to Wreck Creation,” “Fiv Victims of the Boobonic Plague,” ani) “The Way of the Trans-Guesser | Hard.” Special mention is made o M. B. Garvin, of Atlantic City, wh awoke pleasant memories of the pas with “23—Skidoo !” So now it is all over, and the Judges put on a ration of hypophosphites fc their shattered nerves, loudly maintai that it was a great contest and a gre: pleasure. To the winners, the Judge send their warmest congratulations an: the hope that much joy will be ha from the well-merited prizes. To those sportsmen and sportswome not so fortunate, the Judges extend ap propriate sympathy, And there will be other contests... Don'ts for Southern Travelers Ow waking in the middle of Georgia and remembe: that you left the gas lighted under the hot-water tank back home do not pull the signal cord. Just reflect that you are after rest and re laxation and put it out of your mind. Don't empt to set anybody right about the causes of the Civil War after leaving Washington. Don't experiment with the Southern accent until you've passed Birmingham. Then everybody will be doing it. Don't ask for California oranges McC. H. NEVERTHELESS, it could be worse. Suppose the Sunday papers were pub- lished daily. ee lay your pay read JEADING. profession- ‘als, like Carroil Mar- tin, famous trombonist of Isham Jones’ Orches- tra choose Conn instru- ments because of supremacy intone, tune, mechanism and easy play- ing qualities. You'll get ahead faster with a Conn, socially or professionally —win new friends, make big money if youchoose. (Carroll Marin Conn is the onlv maker of every instrument for band; saxophones, trombones, corne! now for Free Book" Success in Music and Howto ae ee Oy Sousa and other artists, rial offer. Mention instrument. Sereaias 121 ConnBidg.,Elkhart,Ind, i) @onx BAND urs comicbooks.com