Life, 1925-01-15 · page 29 of 36
Life — January 15, 1925 — page 29: what you’re looking at
What you’re looking at
This page uses historical figures to promote General Electric motors. The left side presents famous Americans (Horace Greeley, Warren, Charles Pinckney, Theodore Roosevelt) making witty remarks about automobiles—satirizing early-1900s car culture anxieties like parking and speeding. The main advertisement compares a massive GE industrial motor (rated 22,000 h.p., equivalent to 176,000 men's muscle power) to Napoleon Bonaparte. The satire inverts Napoleon's legacy: where Napoleon was called "The 100,000 Man" for his destructive military presence, GE's motor is presented as the opposite—a "100,000 Man" that lifts human burdens and enriches life rather than dealing in death. The right side is a separate Wrigley's gum advertisement promoting chewing after meals. The underlying message: modern industrial machinery—not military conquest—represents progress and human advancement.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Famous Comments on the Automobile Horace Greetey had just sunk his wsine in the East River, “Go est, young man,” he said, “and grow with the parking places.” Warren watched the first file of Red- ts deploying across Bunker Hill ilevard. “Don’t step on ‘er, boys,” remarked, “until you can see the tes of their eyes.” {t is related of Charles Pinckney that when he was stopped for speeding by + LIFE a tin-star constabule he looked the of- ficer firmly in the eye and said: “Mil- lions for defense, but not one cent for tribute.” Asked for his advice on getting up- town in time for dinner, Theodore Roosevelt said to a gathering of his in- timates: “Don't flinch; don't foul; but hit the line hard.” McC. H. Sue (solicitously): What did you have for your luncheon to-day, dear? Her Worser Harr: I don't know. T ate at a cafeteria, In spite of its size and the enormous power developed by this reversing blooming mill motor it reverses many times a minute. Its maximum rating is 22,000 h.p,, equivalent to the muscle power of 176,000 men. “The 100,000 Man” Look closely at the Picture of this great motor installed in the plant of a large steel company, and you will see the monogram of the General Electric Company, an organ- ization of men and women who juce equipment by which electricity does more and better work. GENERAL ELECTRIC Of Napoleon it was said that his presence on the battlefield was equivalent to 100,000 additional men. “The 100,000 man,” his enemies called him. Napoleon dealt in death. Big General Electric mo- tors, like the one in the picture, lift heavy loads off human shoulders, and con- tribute to the enrichment of life. After Breaktast Now before we slart the ere work let us digest our breakfast, sweeten the mouth. soothe the throat and cleanse the teeth with WRIGLEY S- After Iuncheon jn the middle of theday when possibly time is limited and we may eat too fast, then is when WRIGLEY 'S is of greatest help. Itmakes your food do you more good, After Dinner Before 40ing out to the theater, let WRIGLEYS- sweeten the mouth. re- move the odors of food and help your stomach in its work, Atter Every Meal” WRIGLEYS comicbooks.com