Life, 1925-01-15 · page 27 of 36
Life — January 15, 1925 — page 27: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire** — it is a straightforward **advertisement for Medalist Cigars** by E.A. Kline and Company, a New York manufacturer established in 1895. The ad uses clever marketing language typical of early 20th-century advertising, playing on the appeal of quality and exclusivity. The headline "Medalist Cigars tempt—and satisfy the tempting" uses mild wordplay suggesting the product satisfies cravings. The copy emphasizes that "exacting men throughout the country smoke MEDALISTS," employing social proof and aspirational messaging — the implication being that discerning gentlemen prefer this brand. It promotes twelve sizes (15¢–25¢) available at upscale venues (hotels, clubs, restaurants), and mentions cheaper "Medalist Juniors" (20 for $1.00) in pocket cases. This represents standard pre-prohibition era cigar marketing aimed at affluent male consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE Medalist (igars tempt —and satisfy the tempting Simply because exacting men throughout the country smoke MEDALISTS is no reason why you should prefer them to the cigar you now smoke. But it is a very good reason for at least trying one » The fragrant aroma and full-flavored mellowness of the first puff tempt the lover of fine cigars. And MEDALISTS satisfy their tempting for they smoke freely and evenly to the very last puff. Twelve sensible sizes—15c to 25c. At the best Hotels, Clubs, Restaurants, and Cigar Shops in all important cities. If your dealer has not yet stocked MEDALIST Cigars, write us and we will see that you are supplied. MEDALIST Juniors are exactly like the celebrated MEDALIST, but in runabout size—really worthy, satisfying, small Cigars in a hanay pocket case, 20 for $1.00 + Sent on request—a photographic reproduc- tion of all MEDALIST sizes and prices. MEDALIST GIGARS E- A+ KLINE AND COMPANY 7 Manufacturers + 152 West ae Street « at Broadway Cn? Est. 1895 New York MEDALIST comicbooks.com