Life, 1925-01-08 · page 2 of 37
Life — January 8, 1925 — page 2: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not political satire. It promotes Sheaffer's "Lifetime" fountain pen, a green model priced at $3.75. The ad uses the architectural sketch of what appears to be the Taj Mahal as decorative background imagery—likely evoking exotic elegance and timeless beauty to associate with the product's quality and durability. The headline claims this pen represents "an epoch-making step in pen betterment," emphasizing its "unbreakable composition" and leak-proof design. The pen is shown at top, angled diagonally across the illustration. The marketing targets middle-to-upper-class consumers ("ladies") seeking writing instruments that combine refined aesthetics with functional reliability. There is **no political or social satire present**—this is straightforward commercial promotion from an era when quality pens were luxury goods.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
25.00. Vol. 85. No. S201. Jancary 8, 19%. Ente cond 3 1SSt. at the Post Office a Matter at ibe Post titice Dept. canada, Copyricst. te 3 ‘ans lirkelan Ponsenstons A new triumph—an epoch-making step in pen betterment You will want a fountain pen now, if never before. This beautiful %reen creation marks a new high point in the development of writin}, tools—and adds luster to an outstanding, leadership. “Jadite!” A jewel-like and unbreakable composition that science has evolved for the barrel of this sturdy instrument. A Sheaffer achievement! To the Lifetime pen, ever an unfailing, writer and always leak-proof, we have added the distinction of refined beauty—with balanced lightness and tenacious strength. Today your best dealer will be proud to show you this new triumph—jreen—reen inlaid with a white dot, the mark of pen aristocracy. Green “Lifetime” $8.75—Ruaranteed for a lifetime Others, $2.50 and up SHEAFFER’ PENS*PENCILS*+ SKRIP W.A. SHEAFFER PEN COMPANY FORT MADISON, [OWA comicbooks.com