Life, 1924-12-25 · page 36 of 37
Life — December 25, 1924 — page 36: what you’re looking at
What you’re looking at
This is a **Holeproof Hosiery advertisement**, not political satire. The page features a glamorous illustration of a woman in 1920s-style dress seated on an ornate chair, displaying her legs and stockings. The ad copy emphasizes that Holeproof hosiery combines elegance ("sheer—lovely") with durability ("withstand much wear and laundering"). It lists fashionable color names of the era: Indian Tan, Noisette, Samoan, Caravan, Beige, Cloud, Silver, and Jack Rabbit. **For modern readers:** This reflects early 20th-century advertising conventions—using glamorous female imagery to sell practical goods. The color names reveal period attitudes (e.g., "Samoan" reflecting exoticist marketing). The emphasis on durability alongside fashion addresses practical consumer concerns about hosiery quality and cost. There is **no political cartoon or satire present**—this is straightforward commercial advertising from *Life* magazine's advertising section.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
OR each pretty gown or suit, there's a style and color in Holeproof Hosiery that’s perfectly, exquisitely suited! Sheer —lovely. But with amazing ability to withstand much wear and laundering. In all the newest, most correct colors: Indian Tan, Noisette, Samoan, Caravan, Beige, Cloud, Silver and Jack Rabbit. At most good stores. If not available near you, write for illustrated price list. Styles also for children and men. (A SIVOAVINNIN HOLEPROOF HOSIERY COMPANY, MILWAUKEE, WISCONSIN Holeprocf Hosiery Company of Canada, Limited, London, Ontario a4 comicbooks.com