Life, 1924-12-18 · page 35 of 37
Life — December 18, 1924 — page 35: what you’re looking at
What you’re looking at
This is primarily a **Christmas gift advertisement** for Life magazine subscriptions, not a political cartoon. The page promotes giving a year-long Life subscription as a holiday gift. The main visual is a **greeting card design** featuring a small dog wearing a bow tie, with old-English lettering wishing recipients "a Merry Christmas and here's a Year's Subscription to Life." The sales pitch emphasizes Life's appeal: it offers humor, satire, book reviews, drama and film criticism—"served fresh every week." The advertisement suggests this gift reflects thoughtfulness toward friends. The mechanics are straightforward: senders enclose $5 per subscription, provide recipient names and addresses, and Life will either mail the pre-printed greeting cards or furnish blanks for personalization, then deliver the magazine weekly for a year. The cost was $5 annually (with Canadian and foreign rates noted as higher). The address given is Life's New York office at 598 Madison Avenue.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE COMPLIMENT OF THE SEASON Tons CHRISTHAS think ABouT your friends as well as oF them. When you choose the carrier of your compliments of the season, pick one that really compliments. ea Qh The gift of a year’s subscription for LIFE carries with it the humor and satire of America’ most brilliant art, book reviews, drama and motion picture critiques, and the allur- ing fact that all of it is served fresh every week. It’s the spirit of the gift that counts—and LIFE contains the best spirit obtainable. cleverest prose and verse, the Simply send us, on the attached coupons, : ishing pou a Seerrp Christmas aiid heres a Slears Subscription to Lifer from. to. : 2 the names and addresses of the people you wish to compliment and enclose five dollars We will (1) send them in your name one of the Greeting for each subscription. Cards reproduced above, to be in their Christmas morning’s mail; (2) if you pre- fer, furnish you the cards to fill out and mail, and (3) send them LIFE every week for a year. Surely this is as reasonable a compliment as you ever paid. ..-for. LIFE to be sent in my name. Tenclose $_ subscriptions to Please send LIFE for one year to Please send LIFE for one year to comicbooks.com