Life, 1924-12-18 · page 32 of 37
Life — December 18, 1924 — page 32: what you’re looking at
What you’re looking at
This is primarily an **advertisement** for Life magazine's 1925 Dog Calendar, not a political cartoon. The illustration shows a group of bull terriers and puppies with exaggerated expressions, barking in unison—a visual metaphor for the magazine itself "making noise" to promote its product. The humor is self-referential: Life personifies itself as a "pack of bull terriers" that must "bark" (advertise loudly) to get attention. The text playfully acknowledges this is an ad while treating the calendar as essential merchandise. The calendar features dog illustrations by named artists (R.L. Dickey, Warren Davis, B. Cory Kilvert) and cost one dollar prepaid. This reflects early 20th-century magazine culture where satirical publications like Life mixed editorial content with product promotion. The "barking" conceit connects the magazine's sharp, vocal satirical voice to the literal noise-making of dogs—positioning Life as bold and attention-demanding.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
We'll Tell the World HE 5 nothing like a good, long, raucous, soul-stirring yelp to let the world know where we stand. We're only a pack of bull terriers—and pups at that—but we've got something to say and we can't help barking about it. About what? Well, of all things! As if any reader of Lire didn’t know! We're barking about Lire's Dog Calendar for 1925—just out—and our idea of what a perfect calendar ought to be. You'll go wild over the dog pictures in color by such eminent specialists as R. L. Dickey, Warren Davis, and B. Cory Kilvert —if you're only half as fond of dogs as we think you are. Really, it’s great! Just the thing to hang on the wall and enjoy all the year round. Price, prepaid, $1.00 This Calendar will be sold only Beautifully printed on by fine card stock, with LIFE PUBLISHING COMPANY six charming color 598 Madison Avenue reproductions. New York comicbooks.com