Life, 1924-12-11 · page 4 of 36
Life — December 11, 1924 — page 4: what you’re looking at
What you’re looking at
This page is **not a cartoon or satirical content**—it's a **full-page advertisement** for Phoenix Hosiery, a Milwaukee manufacturer. The ad uses ornate Art Nouveau-style decorative borders (typical of early 20th-century magazine design) to promote Christmas stockings as gifts. The copy emphasizes that Phoenix hosiery is durable ("will hold more"), available in fashionable materials (silk and silk-and-wool blends), affordable, and sold widely as "the one complete line." There is no political satire, no caricatures, and no social commentary here. *Life* magazine, while known for humor and satire, also carried paid advertisements to fund publication. This particular page represents that commercial side of the publication.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SS aX rd LAS FSS. a Sp he a aye: Will your Christmas stocking, in this happy year, hold more than ever before? At your serv- ice, here and now, is a stocking that will hold more. Sturdiness! _ The outstanding fact about Phoenix hosiery is that it carries those who walk within it over record miles, in elegance, and at low cost. This world’s most wanted hosiery is made in all the modish shades of silk, and silk- and-wool, for men, women and children. “The one complete line”—it is sold everywhere. Your Christmas stocking. PHOENIX HOSTERY MILWAUKEE comicbooks.com