Life, 1924-12-11 · page 35 of 36
Life — December 11, 1924 — page 35: what you’re looking at
What you’re looking at
This page is primarily **advertising/promotion**, not a political cartoon. Life magazine is pitching a Christmas gift idea: giving friends one-year magazine subscriptions as presents. The "trick" is straightforward: readers send Life $5 per recipient, and the magazine will mail each friend a decorative "Crosby card" (likely referring to Bing Crosby, popular at the time) announcing their year-long subscription gift. The small illustration at top right shows a jovial figure—possibly meant to evoke Santa or a generic "gift-giver"—on a vintage Christmas card design. The satire is gentle: Life presents this as an effortless, clever gift solution requiring minimal effort from the sender. The phrase "Obey That Impulse" playfully encourages impulse giving. There's no deeper political commentary—this is simply a magazine leveraging the holiday season to solicit subscription sales through personal recommendations.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Here’s a Good Christmas Card Trick For You! Ir’s very simple—you can do it with no practice at all. First—you think of some friend who should have a real remembrance from you this hollyday season. Next — you write the name and address on the coupon at the bottom of this page, placing the resultin an envelope, to- getherwitha $5 bill (orcheck, or even postal order,solong as it stands forU. S. money) for every name and address. Then—if you mark the envelope for us, and put a stamp on it, and mail it, we will get it, won’t we, Mr. Postmaster General? And your friend will get, come Christmas morn- ing, oneof those cute Crosby cards shown at top of page, announcing that the recipient is going to have all the fun in LIFE for 1925, thanks to you. In which we join. You're welcome —to Obey That Impulse at any time! Tenclose $ subscriptions to Please send LIFE Please send LIFE LIFE to be sent in my name. for one year to for one year to LIFE, 598 Madison Avenue, New York One Year, $5.00 (Canadian, $5.80; Foreign, $6.60) comicbooks.com