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Life, 1924-12-04 · page 8 of 72

Life — December 4, 1924 — page 8: what you’re looking at

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Life — December 4, 1924 — page 8: Life, 1924-12-04

What you’re looking at

This page is primarily **advertisements** for luxury travel and goods, with one small cartoon at bottom right. The cartoon depicts two men in conversation about Christmas stockings. One man says he's "not" getting ready to hang up his stocking because his wife "has already hung up three department stores and a jeweler; that's enough for our family." **The satire**: This is a common 1920s joke about wives' excessive holiday shopping and consumerism. The husband uses hyperbole—claiming his wife has literally "hung up" entire stores rather than stockings—to mock the extravagance of modern consumer culture and women's spending habits during the Christmas season. The joke reflects period anxieties about commercialism and gender roles around shopping and gift-giving.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

THE CRUISES SUPREME om the specially chartered i ‘lf, Famous Cunard Cruising Steamer 7 Wh “FRANCONIA” ie Jan. 22 to May 31, 1925 A thrilling circumnavigation of the globe on the most ideal steamer yet built for such a cruise. 130 wonder- days, traveling via the ever- fascinating Mediterranean to Egypt, to India, to Ceylon, Sumatra, Java, Straits Settlements, the Philippines, China (South, and North with Peking), Japan in Cherry Blossom Time —Hawaii—ete. Cunard cuisine and service—plus Cruise- Direction such as only our organization's matchless experience and resources can provide. »4e MEDITERRANEAN ‘on the specially chartered Giant White Star Liner “HOMERIC” Jan. 24 to April 1, 1925 67 days of wonder travel — an opportunity beyond compare to visit the historic wonder- lands of the “Sea of the Ancients”, traveling with leisure and in comfort on the largest, most modern, most replete steamer cruis- ing to the Mediterranean next season. An abounding itin- erary embracing all points worth-while— with a long stay in Egypt. Stopover privileges in Europe, with return by Majestic, Olympic or other White Star Liners. THOS. COOK NEW YORK & SON 253 Broadway San Francisco Vancouver, 585 Fifth Avenue Boston Philadelphia [Los Angeles Toronto Chicago Se. Louis Montreal Old English Silver OUR COLLECTION, WHILE IT IN- CLUDES MANY OLD AND VERY RARE oN ¢ Say tec S Soe REND PIECES, NUMEROUS GIFTS OF ALSO CONTAINS SUGGESTIONS FOR se MODERATE = PRICE HOWARD &CO. FOUNDED 1866 CO CRS 14 EAST 47™ STREET + NEW YORK Or y Coss k Ot “WELL, I SUPPOSE YOU'RE GETTING READY TO HANG UP YOUR STOCKING.” “xo, I'M NOT. MY WIFE HAS ALREADY HUNG UP THREE DEPARTMENT STORES AND A JEWELER; THAT'S ENOUGH FOR OUR FAMILY.” comicbooks.com