Life, 1924-12-04 · page 70 of 72
Life — December 4, 1924 — page 70: what you’re looking at
What you’re looking at
This is primarily an **advertising page** mixing product promotions with comic content. The top-left features a **Craven Mixture tobacco ad** using a moral appeal: "Judge men...as you judge Craven"—emphasizing character over appearance. The tin's plain design supposedly reflects quality craftsmanship since the 1760s, targeting pipe smokers who valued substance over style. The right side advertises **transatlantic steamships** (United American Lines, Hamburg American Line), promoting luxury ocean travel with amenities like fine dining and comfortable cabins for wealthy travelers. The bottom contains promotional material for **"Skippy"** (by Percy Crosby)—a comic strip character described as representing "all American boys" from Tom Sawyer to Penrod. The book collection cost $2.00. The final cartoon shows a toy train set ad with dark humor: a salesman presents a toy auto "to be wrecked at the grade-crossing"—satirizing both childhood play and the era's growing automobile safety concerns. The page reflects 1925 consumer culture targeting middle-to-upper-class readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Judge men, my boy, as you judge Graven’ Not by clothes, but by character. Craven does not rely on a fanciful multi-coloured tin for its sales. It's the quality of its contents that counts. The plain old tin, famous since the sixties, is in keeping with the old- fashioned, natural and painstaking way of curing that has been adhered to rigorously, Craven Mixture is sweeter, smoother and more satisfying than any other tobacco. No wonder it is smoked by real pipe lovers all qver the world. Craven Mixture in the plain old IMPORTED FROM LONDON Made by CARRERAS LTD. 55, Piccadilly, LONDON, W. EST. 1788. Rew Verk Oftce: 220, Fifth Avenue, Qs originally Bloneled | for prays Eacl of Craven ONGENIAL environment makes the voyage a house party, delightful in new friendships, cozy in iz home-like accommodations, MAIN LOBBY 8. 8. RESOLUTE memorable for features of service long and favor- ably known to travelers. A reputation for cuisine and comfort attracts a distinguished company of experienced travelers to the de duxe steamers Reso.ute, RELIANCE, ALBERT Batun and Deutscutanp—and the splendid one- class cabin steamers, CLEVELAND, THURINGIA, WestpHauia, Mount Cray. Frequent sailings from New York to Cherbourg, Southampton and Ham- burg. For schedule and booklet apply United American Lines, 35-39 Broadway, New York 171 West Randolph St., Chicago 574 Market St., San Francisco UNITED AMERICAN LINES RRIMAN LIN fe service with HAMBURG AMERICAN LINE — “Skippy — Volume One will ailed sayoualy by all tho: been privileged to mect him in the pages of Lire. ppy”’ is enormously popular, not primarily because he is funny—but because he is real. He represents a composite portrait of all American boys—from Tom Sawyer to Penrod. His be- havior is recognized and understood by every one who has a Skippy of his own. The “Skippy” book contains over one hundred and fifty separate drawings by Mr. Crosby, all of them hi y observant, absolutely truthful and uproariously funn It forms a Chris that will be equally of the family. present of vast value; one ceptable to all members Order the Skippy Book now from your bookseller or from LIFE— 508 Madison Avenue, New York City. THE .PRICE IS ONLY $2.00 THE LATEST “AND HERE, SIR, COMPLETING THE OUTFIT, IS A TOY AUTO—TO BE WRECKED AT THE GRADE-CROSSING.” ‘WYNKOOP MALLENBECE CRAWFORD COMPANY, NEW YORK comicbooks.com