Life, 1924-12-04 · page 68 of 72
Life — December 4, 1924 — page 68: what you’re looking at
What you’re looking at
This page is primarily **advertising and book reviews**, not political satire. The upper portion features a Southern Pacific railroad advertisement for the "New Sunset Limited" train service to California, highlighting luxury amenities (observation cars, dining cars, sleeping cars) and emphasizing comfort ("No Smoke—No Cinders—No Dust"). The right column contains brief book reviews from the "Confidential Book Guide," covering novels of the era including works on race relations (*The Fire in the Flint*), Venice, and literature generally. The dominant feature is a large **Bayer Aspirin advertisement** warning consumers to look for the "Bayer Cross" trademark, claiming the genuine product has been "proved safe by millions and prescribed by physicians 24 years." This reflects early 20th-century patent and trademark concerns—Bayer's aspirin faced competition from generic substitutes. **No political cartoons appear on this page.** The content is straightforward commercial advertising and literary promotion typical of Life magazine's format during this period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Arthur Watts in a gift-edition vari ation on an old and popular theme. The Prowler. By Hugh Wiley (Knopf). A little more of the incon parable Wildcat Vitus Marsden. The Wedding Song. By Ethe! Watts Mumford (Doubleday, Page). Something different in South Sea Island Special Features stuff. * Without Extra Fare ; The Fire in the Flint. By Walter ‘, 4 | F. White (Knopf). A race-probler Opes yan on Cae = novel in which the plot breaks even adies oeesa sea with ociological background—whic! shower bath, maid an is saying a good deal. mani: The Uncertain Feast. By Solita Club Car with barber Solano (Putnam). Good reading. The shop, shower bath and | author should be cited for the accuracy he s of her newspaper office local color. The Life Story of an Ugly Duck- Sleeping Cars of the ling. By Marie Dressler (McBride) latest type. The readable iniscences of one oi -_ America’s favorite comediennes. Through Dining Cars So Human. By Don Herold (Dut NEW SUNSET LIMITED with unsurpassed cui- An attractive display of Herold’s sine. less, distinctive wit. Affording the most modern and luxurious travel ap- ons , d pointments, without extra fare Egyptian Love (Doubleday, Page) | A novel by Stephen Haweis based on to CALIFORNIA Through Sleeperto the | the theory of reincarnation, in whic lew Orlearis co arn . e emerges aS a young New Orleans to Los Anjecles, Sin famous 120-mile Motor sh woman and lands Joseph at last cakes ene : Side Trip between | Napoleon. (Knopf). Jeffery E SUNSET ROUTE Globeand Phoenix Ari- Jeffery’s translation of Elie Faure’s 16 Ci, J, zona. Also to San Diego impassioned attempt to throw some new No Smoke—No Cinders—No Dust throughthe CARRISO =| light on an old subject. valet service. Oil-burning Locomotives and rock-ballasted roadbed GORGE. The Golden Village. By Josep! permit open windows when desired. : Anthony (Bobbs-Merrill). A. pleas little story of an old man and a youns man looking for something—and find SOUTHERN PACIFIC LINES ihe Lord of the Sea. By M.P New York New Orleans Houston Tucson San Francisco Shiel (Knopf). A. brilliant romance 165 Broadway Pan-American Bank Bldg. Southern Pacific Bldg. Score Bldg. Southern Pacific Bldg. which you must read, by a writer whom eee you must come to know For further information, address Confidential Book Guide (Continued from page 50) ingly naive confessions which you shiuldn’t miss. Sails of Sunset. By Cecil Roberts Ae If you can’t get to Venice y put motors in the gondolas, you'd better read_this one. Standardized Mah Jong. By Lee Foster Hartman (Harper). Effective home missionary work, Impressions of Great Naturalists. By Henry Fairfield Osborn (Scribner). An eminent authority writes interest- ingly of_big men in his own field K] The Tattooed Countess. By Cari Van Vechten (Ane opf). An nusing return of the native, and a fine picture of mid-Western life in the Nineties. The Tragedy of Mr. Punch (Boni & Thorndike, ACA i Russell Neomnil Arka Mes vt and) SAY “BAYER ASPIRIN” and INSIST! MAJOR’S Unless you see the “Bayer Cross” on tablets you are CEMENT . ° AL is good for re not getting the genuine Bayer Aspirin proved safe Es‘wa're by millions and prescribed by physicians 24 years for meerschaum, a r ees Rubber Colds Headache = Neuralgia ~Lumbago me ALE Pain Toothache = Neuritis © Rheumatism THREE KINDS, 20c. a bottle. If you can't obtain from dealer, will send by mail. MAJOR MFG. CO., 460 Pearl Street, New York City Accept only “Bayer” package ae which contains ee directions. KOBLER AIR AND WATER PEARL PIPE Handy “Bayer” boxes of 12 tablets ‘Takes out of the smoke 19% Nicotin, 85% Pyridin, Takes out of the smoke 19%, Nicotin. Also bottles of 24 and 100—Druggists. Kebles & Ca. tn: S34 2600 SL, Gatenberg, West New York, KJ Aspirin is the trade mark of Bayer Manufacture of Monoaceticacidester of Salicylicacid comicbooks.com