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Life, 1924-12-04 · page 61 of 72

Life — December 4, 1924 — page 61: what you’re looking at

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Life — December 4, 1924 — page 61: Life, 1924-12-04

What you’re looking at

This humorous article mocks the notoriously rude and dismissive behavior of sporting goods store clerks. The author describes attempting to buy golf equipment (a "brassie"—a golf club) and encountering a clerk who treats the customer with contempt, suggesting they'd be "better off" in a hospital and implying they're making foolish choices. The clerk's tactics include displaying boredom, offering vague non-answers about pricing ("Eighteen-fifty"), and generally making the customer feel unwelcome—yet expecting them to complete the purchase anyway. The satire culminates in the author's proposal to invent a new game using "a sporting-goods clerk as opponent," inverting the power dynamic. This reflects early 20th-century consumer frustrations with retail service standards and exploits the contrast between the clerk's technical expertise and their deliberate social unpleasantness—a recognizable character type of the era.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

No Sporting Chance | ONCE commented upon the conven- tional sour demeanor of bank at- tendants. Be they as they may, for heer, inherent, unswerving unpleasant- ess you can't beat a sporting-goods lerk. Try it—if you're fool enough. Suppose you have come in blithely vith every intention of buying a new ie. If you can detach a clerk from his clique of stern, silent men, tell eye TIFFANY & CO. Want a brassie—ch?” says the clerk mmiseratingly, giving the impression it he thinks you'd be far better off JEWELRY PEARLS SILVERWARE n a nice hospital cot with day and ht nurses in attendance. Shaking is head sadly, he leads you to them. What do you think of this one?” ou suggest. ‘Oh, it’s all right—if you like that eee QUALITY-THAT ENDURES “It's all right.” he says. “You can ake as big an idiot of yourself with hat as with any other,” he implies. “Perhaps,” you challenge him, “you'd etter pick one out.” Languidly he selects a tool that has a ce in rainbow-colored ivoryoid, a MAIL INQUIRIES RECEIVE PROMPT ATTENTION aay a ae | TH Beautiful Books Firty AVENUE & 37 STREET To Give At Christmas New York VOYA\ GING BY ROCKWELL KENT |/|~—; a With o eclecciod of Keabe tne crépe-rubber grip, a steel shaft and a | ment will consist of a red-hot poker, drawings - = $750 p= pie so iy te kind I use, to hs used by ee seetet a8 he “a he says. he dirty liar. fit t ought to be a wild, furious anc GALAPAGOS “How much is this one?” you ask | active encounter, pleasantly one-sided World's End him, though you don't like the balance | from the start. Cong autem Beebe ng and it is too long. And I expect it to achieve instan- “Eighteen-fifty,” he replies, as though taneous, widespread popularity. A GALLERY | that had nothing to do with it. Then Henry William Hanemann. By Philip Guedalla $2.50 he moves off, too utterly bored to make _—_— any further pretense of interest. Buy ORE than three billion matches THOSE EUROPEANS it or don't—but get out of the store were used last year, Lire knows By Sisley Huddleston $2.50 as quickly as possible. Completely de- | the girl cigarette lighter who is re- i THE WIL | moralized, of course you take it. sponsible. et Eee This little sample will apply to any- | TAT i Gaiden Geib | thing in the line of athletic activity, DON HEROLD’S id oe = . $2.50 | either for tennis, or swimming, or hurd. At All Booksellers | ling, or riding a horse. I don't care New Book what sort of pasty-faced, undersized GLEE LON || Aner ek So Human always register the conscious superi- needs no introduction to the readers ~ ority of an Olympic Champion. of “Lire.” KOBLER AIR AND WATER PEARL PIPE | I intend to invent a new game, FPS, Sut of, the semoke 195 Nicotin. 85% Pyridin.) shortly, to be played with a sporting- ‘ebler & Ca, tac, S84 26th St, Gattesberg, West New York, NJ. goods clerk as opponent. The equip- You want it, of course. $2.00 at any bookstore E P. DUTTON & CO., 681 Fifth Avenue, N. Y. comicbooks.com