Life, 1924-12-04 · page 59 of 72
Life — December 4, 1924 — page 59: what you’re looking at
What you’re looking at
This is entirely a **department store advertisement**, not a political cartoon. Brooks Brothers, the established men's clothing retailer, ran this full-page Christmas gift guide in *Life* magazine. The ornate decorative border frames the company's locations (Boston, Palm Beach, Newport, and their flagship New York store at Madison Avenue and 44th Street). The central text explains the accompanying merchandise list is "only a representative selection" of inventory, with many items unavailable due to late printing. The page is organized by price ranges ($5 and under, $5-10, $10-20, $20-50, and $50+ upward), listing hundreds of gift options: leather goods, grooming supplies, smoking accessories, sporting equipment, and clothing. The note about items arriving "too late to classify" reflects wartime or post-war production delays. There is **no satire or political commentary**—this is a straightforward commercial appeal to affluent male consumers seeking quality gifts.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
a BOSTON PALM BEACH NEWPORT LITTLE BUILOING PLAZA BUILDING AUDRAIN BUILOING Tatwont con. Beristom County Rese 220 Beucwve Avenue Croks bith SCLOTHINGS MADISON AVENUE COR. 441TH STREET Less than $5.00 Fer Mule Gloves le Cigarette and Cizar Boses Garden Baskets Meany ertictes listed water : - * ‘igarette as Goller’s Grig sibcation ery also HE accompanying list gives Corsiseant © paride ‘one ing Se 3, only a representative selec- Cowhide Goll Bags Lady Phids ‘tecudlive Raners: tion of our stock of merchandise iran in ibe Seats Leather at seis ; . - ancing Pumps eather Hunting Boots Address Books Lotwe's Pipes, suitable for gifts. Many articles Derby Hats Lanter Canis Aedes Memoramom Books are to be found in our store which Flannel Waistcoats Leather snd Leather ctics iI Broches ‘et and Fur lined Gloves ined Waistcoats Autograph Books Nail Files space, and many imported novel- Laterlocking Military Library Sets ia Leather Avtomobile Caps Neckties i 4 : Tirovhes ia Mole Leck Bottles Rath Bats (Cera) Te esupohnevend ties can not be included as they fot aches cates Bath Slippers Dressings will arrive too late to classify be- Leather Handkerchief Tashe Bath Towels Peal Shoe Trees do Ses Cases Mackintoshes ra Feeteeenh Pesca Sore this advertisement is printed. Laithes Pilon sed Ta: San Coch Gait Belts Pipes mE Monitor Rags Bone Shoe Horns Pocket Books ee = a . he hin Dressing Cases Boot Garters Pocket Coat Hangers in Eases, Breeches Relerence Sets Boot Hooks Lesther Chars Beagling Crore and Pester Tobacco Jans noe Riding Boots . Boot Jacks Pocket Knives Photograph Cases nat Saddle Maclintosbes Boot and Shee Laces Polo Belts Pigskin Cigar Cases, Polo Caps and Helmets ‘Sheep-lined Coats Boot Lifts Rasor Cases Belo Jeners aig ar Steamer and Traveling Boot and Shoe Polishes, Razors and Strops . ~~ ee coat Dressings, Broshes, Record of Gifts” Betdes' Cth: Becks: Scart Pins Reinders Shirts Steamer Trunks ‘Shankbones, ete. Riding Whips Bridge Scores Shaving Mirrors —_ Hare he Stockinette Jackets Boys’ Gloves one vas Lesziogs ing Sets Sots Seated Cos Set Cases « Boys’ Shirts Salety Razor Sets Card Cases s ‘San Town and Country Coats Braces Shaviag Brasbes Cheviot Shirts Sam Hats Travelling Alarm Clocks Bockskia Gloves Shirts Cigarette and Cigar Cases SAR of Wool Mufflers Travelling Rags Caps Shoe Trees ‘and Lichters Sik Pyjamas Umbrella and Cane Hold. Calling Lists Sit Handherchiels Collar Boxes aaal Relves: Sik Shirts ers, Fibre, Canvas of Card Cases ‘Sak Hosiery Comb, Collar, Glove and Smokers’ Companions Silver and Enamel Cowhide Core chiens Wha Sith Ties and Scarves Hardt erchiet Cases Srey Liehters Velvet Hosting Caps Steeve and Collar Buttons, Custom Shirts Soft Hats Silver Match Boxes Cigarette Boxes Soft Col Den Stanley Ferrestat Bottles Stop Watches Cotes Spats and Gaiters oe Sweaters Tie Cases From Combination Knives Spiral Putteer Deg Baskess Telephone Pads Woodrow Army Oticers’ $50.00 upward Combiaation Shoe Horns Sea Beats Dee Hlesd Canes Thermos Bottles oe and Buttoa Hooks ip B Dollar Bill Cases Wool Sweaters and Beagling Coats Pere Sper Cases Daa side Tobacco Jars Waistcoats Boot and Shoe Kits Cravats Spar Chaine Driving Gloves Tool Compantoas Cabin Trunks with Hide Day Books Spurs and Sper Straps Dunhill Pipes Texedo Shirts s From ~ Bumpers Diack Stocking Trees, Weed or Evening Wabtcoats Two-in One Gloves Caddie Cores s $20.00 to $50.00 Collapsible Kit Bag Suspenders Fancy Silk Squares sod (Umabrefine. f Dress Coss Futises Teltghone Pads Tofters Undergarments Many ertictes Listed ander Encik Fuad Soh Cot Drinking nope Si Thermos Bottles Fishing Hetmets Valet's Hat Toots this classification may else mes ad Nishotcen Tobacco Jars Fitted Work Baskets Wool-lined Gloves be alned ta 'o' biehere Fitted Attaché Cases Felt Slippers Tohseee Pouches Flanne! Shirts Wool Long Hose prical grode. Far-tined Garments Fishing Helmets ray Purses Flasks Writing Folios Reach Coats and Cloaks Goll Capes Folding Root Jacks voce ee? Fountain Pens Blazers Leather tined Overcoats Peldies Sclesars, Mala wikis sth Fox's Cloth Spiral Puttees Firens Roys, Oveenats Lchtweight Towting * * ys’ Suits venks @ Gloves, Leather and Wool Watch Alberts Gloves Bere’ Treaks Lenacheon Raskets ‘ol Gloves. Goll Stockings $10.00 to $20.00 Brechlest Gases ‘Mea’sSuitsand Overcoats Wool Hall Hose Golf Umbretias Many crtictes listed under Caleedar Pencils Motor Coats, Slip-ons ak Gone Wool Mufers Handterchiel Cases this classifcation may alse Cashmere and Shetland Motor Picnic Baskets Gall Sechings Wool Slippers Hinged Brash in Case be obtained ino higher Jackets Peal Lugeage Handkerchiefs Fi Huntiog Gloves priced grede Colpable Kit Bags Polo Coats . °j its Hat Brushes $5.00 to $10.00 Key, Caslas, Seake Attache Cases Desk Sets (Leather) Saddle Bags Flat Guards 0 Bamboo Canes, Silver Dictionary Sets (Five Short Warms Muntiog and Beagling Many ervictes listed Leather Slippers ‘Steds and White lores Lael vols. im Rach) Sole Leather Trunks « Leather Toilet and Studs Dog Traveller hag ye Cas Hestieg Companions tis casication may ale ‘Dressing Canes Bath Robes Letty dad cr stap edd om Jewel Boxes posh b Themen Leather Waistecats Rath Seales Dressing Gowns. Flannel, Tea Rashets Jockey Lifts priced 9% M. M. Co. Pipes Bath Sheets Wool and Su x Travellers’ Toilet Cases, Key Chains Address Books. Calf Match Bores Black Isle Sweaters English High Lace Tan Ebony or Satinwood Key Purses Armchair Ash Trays Metal Cigarette Boars Calendar Clocks Gra weld Boots Fittings: Kaitted Cravats Automatic Cigarette Morocco The Cases Canes Fagtish Sif Hats Texedo and Dress Sets Laundry Lists ‘Cases Olive Drab Woo! Shirts Canteens Fair Isle Jampers Wardrobe Trunks comicbooks.com