Life, 1924-12-04 · page 5 of 72
Life — December 4, 1924 — page 5: what you’re looking at
What you’re looking at
This is primarily a **cigarette advertisement**, not political satire. The ad promotes "Churchill Downs" brand cigarettes as an ideal gift, with the tagline "You'll see them at every smart party." The illustration depicts a sophisticated social gathering of well-dressed men and women in what appears to be an elegant interior, establishing the product's association with high-class society and refinement. The advertisement emphasizes variety—offering black cigarettes with gold or silver tips, white cigarettes with similar finishes, multiple sizes, and special gift boxes. It claims the tobacco is "Finest...grown in Macedonia" and directs customers to tobacconists or to order directly. The distributor was **Hargraft & Sons** of New York. This represents typical early-20th-century luxury goods marketing targeting affluent consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
CIGARETTES mR cm tt FAMOUS ALL BLACK cor wtih yu chose « Tew’ see them at every smart party your man-about-town uncle— your debutante nice Or your smart Aunt Mary— the girl you met at Pierre’ s.— Everybody and anybody whe knows a imart gift when they we one! Black with gold tips. Black with silver and then plain black. Whites, too, with gold, silver, plain and cork ends. Regular and long sizes. Finest tobacco grown in Macedonia. Special gift boxes with every size and shape and color represented. Ask your best tobacconist. If he can’t supply you we will be happy to fill your order in ample time for Christmas. Distributors for America Churchill Downs Cigarettes - Hudson's Bay Tobacco Ben Wade Pipes pap importation $8 (including poitace). Special gift humider of 109 large and regular sixe cige- Mow To onDER It is not essential that you send money with order. Post- age is included in the above prices and you can pay the postman on delivery. eee There are also special humi. dors of all white Churchill Downs (same size as above) nother balf black and f white. Same prices as abore. comicbooks.com