Life, 1924-12-04 · page 10 of 72
Life — December 4, 1924 — page 10: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not editorial content or satire. It advertises the Edison-Dick Mimeograph machine, a duplicating device for office use. The advertisement highlights the mimeograph's practical benefits: it quickly and cheaply reproduces letters, forms, and bulletins. The "new advantage" emphasized is the Mimeotype stencil, which operates without moistening—an improvement over previous stencil methods like Dermatype. The image shows the mechanical device itself. The ad targets office managers and business owners, positioning the mimeograph as a modern, cost-effective solution for document reproduction. **For modern readers:** Before photocopiers and digital printing, mimeographs were essential office technology. This ad emphasizes labor and cost savings—standard advertising appeals then as now.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE EDISON-DICK MIMEOGRAPH in your office will prove itself a modern worker. A great convenience! A remarkable money saver! It will speedily and splendidly duplicate your letters, forms, bulletins and kin- dred matter privately—and at low cost. Sizes to suit requirements— proportionate prices. A NEW ADVANTAGE The Mimeograph now employs the new Mimeotype stencil —which is used without moistening—as well as Dermatype, the stencil paper which first revolutionized and popularized stencil printing. This latest achievement of ours is un- doubtedly one of the most decided betterments that has ever been made in the fine art of mimeographing. Sharp, clean impressions! It is being extensively used with splen- did results by thousands of enthusiastic Mimeograph owners and operators. Let us send further information. A. B. DICK COMPANY CHICAGO, U. S. A. comicbooks.com