Life, 1924-11-27 · page 32 of 37
Life — November 27, 1924 — page 32: what you’re looking at
What you’re looking at
This is primarily an advertisement for *Life* magazine's 1925 Dog Calendar. The page features an illustration of multiple dogs with open mouths, appearing to bark enthusiastically. The humor is self-referential: *Life* jokingly apologizes for "barking" (making noise/promoting) its own product, while announcing the calendar itself. The pun "it's not only a bow, it's a wow" plays on the dog theme—a bow (as in bowing) that's a "wow" (success). The calendar features six color illustrations by notable artists including Robert L. Dickey, Warren Davis, and Cory Kilvert. Priced at $1.00, it's positioned as a popular item with sufficient public demand that *Life* felt compelled to publish it. This is essentially a self-promotional piece leveraging dogs' cultural popularity in 1920s America to market the magazine's merchandise.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
What’s All the Barkin’ For? OGS will be dogs—and to tell the truth, we are about to do a little barking on our own account. Every once in a while Lire simply has to publish a Dog Calendar. There’s no getting away from the public demand for it. All who have so eagerly awaited this announcement will agree that Lire’s Dog Calendar for 1925 easily deserves first rank in a long line of calendars dedicated to the transient twelvemonth and the ever-constant canine. In short, it’s not only a bow, it’s a wow. Beautifully printed on fine card stock, with six charm- ing color plates of the sort that every dog lover loves. We really ought to charge more for it, but as usual the price is $1.00. This Calendar will be sold Pictures by such eminent by only artists and dog lovers as LIFE PUBLISHING COMPANY Robert L. Dickey, Warren 598 Madison Avenue Davis and Cory Kilvert. New York comicbooks.com