Life, 1924-11-20 · page 6 of 40
Life — November 20, 1924 — page 6: what you’re looking at
What you’re looking at
This is a **Packard automobile advertisement**, not a political cartoon. The page promotes the Packard Six luxury car to potential buyers. The image shows a black Packard automobile parked beneath a windswept tree, establishing an aspirational, scenic mood. The ad's rhetorical strategy targets existing Packard owners, claiming they understand the brand's value: parts cost less while maintaining quality, repairs involve transparent pricing, and over 800 service stations offer standardized maintenance rates. The circular seal stating "ONLY PACKARD CAN BUILD A PACKARD" emphasizes brand exclusivity and quality control. The bottom tagline—"ASK THE MAN WHO OWNS ONE"—uses testimonial marketing, suggesting satisfied customers validate the product's superiority. This was typical early-20th-century advertising targeting middle-to-upper-class automobile buyers concerned with ownership costs and reliability.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
that Packard parts are low in price, high in quality and seldom needed; that there is no guess work about the work to be done or the charge to be made, when his car is taken to a Packard service station; that more than 800 Packard sales and service stationshaveinstructions for doing work on Pack- ard cars at standardized prices; that for example, it costs but *12 to have carbon cleaned, valves ground and motor tuned —in Portland, Maine, or Portland, ,Oregon. Packard Six and Packard Eight both dis bod. enciond. Packard's extremely bral gts payment phan maka possible the fg te enjoyment of @ Packard—purchasing out of income tateed of capital ASK THE MAN WHO OWNS ONE comicbooks.com