Life, 1924-11-13 · page 3 of 42
Life — November 13, 1924 — page 3: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire** — it's a straightforward **automobile advertisement** for the Marmon motor car, published in *Life* magazine. The page features a side-view illustration of the "New Marmon" five-passenger sedan and promotional text emphasizing its design elegance, mechanical reliability, and craftsmanship. The tagline "It's a Great Automobile!" frames the sales pitch. Key selling points highlighted include the car's "grace of line," appeal to country clubs and fashion-conscious buyers, and the reliability of its six-cylinder engine and chassis. Pricing information is provided at bottom ($3,295 for enclosed cars; $3,165 for open models). This represents typical 1920s luxury automobile marketing, positioning Marmon as a prestigious vehicle for affluent, cultivated Americans. No satire or political commentary is present.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE NEW MARMON FIVE-PASSENCER SEDAN DE LUXE ‘New policies, new strength 1 7 and a new plan have produced a New Marmon. The aspect of our boulevards willbe freshened by its grace of line. It will lend tone to the country clubs of America and to fashion’s fondest rendez- vous. In every detail it reveals the hand of a great designer, close to the likes of people of exquisite and cultivated taste. In the fine, sweet-running mechanism of the New Marmon you will find the touch of time. Years of unfaltering concentration on the Marmon chassis and the six-cylinder Marmon engine have given the New Marmon its great, inherent goodness. Among all the axioms there is none truer than, “Practice makes perfect.” Certainly there is no sub- stitute for experience. And herein lies the secret of Marmon’s sure-footed mastery of the road and of Marmon’s confidence-inspiring dependability. Truly this is the greatest car that ever bore the ‘ proud name of Marmon, and, to those who have known Marmon, no possible statement of its excel- lence could be so strong. You are sure to say of the New Marmon what others have instinctively said...It’s a Great Automobile!” x «x “x Prices of the New Marmon (Series74) ENCLOSED CARS, $3295 and up + + + OPEN CARS, $3165. All prices f.0.b. Indianapolis. Government tax extra. NORDYKE & MARMON COMPANY « Established 1851 « INDIANAPOLIS, IND. comicbooks.com