Life, 1924-11-06 · page 38 of 40
Life — November 6, 1924 — page 38: what you’re looking at
What you’re looking at
This page is primarily **advertising and book promotion** with two brief humorous pieces. **"His Breathing Spell"** satirizes the rigid work discipline imposed by Henry Ford's factories. A man wears clothespins on his nose to avoid smelling roses—a reference to Ford's famous efficiency obsession and control over workers' behavior. The joke is that even leisure time (a garden visit after 6 p.m.) becomes regimented; the man has become an "Official Breath-Smeller" bound by factory rules, unable to enjoy simple pleasures. **"Noncommittal"** is a one-liner joke: a confirmed bachelor says he's "unfortunately" unmarried, then adds "thank God!"—expressing relief at avoiding marriage. The remainder comprises **major advertisements** (Bayer Aspirin, LaSalle Extension University, Murine eye drops) and a book promotion for the "Skippy" comic strip collection. A satirical piece titled "What Indeed?" questions what would happen if people always told the complete truth, listing professions that rely on deception.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
His Breathing Spell “Come into the garden, John, and smell the beautiful roses!” A clothespin tightly clamped on his nose, John stepped out to the lawn. “Aren't they exquisite?” said his wife, inclining a branch of the rose bush toward him, “Just smell them!” “No!” he twanged nasally, “Ah, John—” “No, no!—I'll look at them, but I won't smell "em!" “John—do take off that absurd clothespin, and just take one tiny—” At that he clamped the pin even more tightly, “Don't you realize,” he snarled, “that it’s after six o'clock?” “But, dear,” she pleaded, “the breatn of the flowers—the joy of drawing into one’s nostrils that tender fragrance—" “Woman,” he said sternly, “no, I will not smell your rose: Then, clamping another clothespin on his nose directly above the first, the Official Breath-Smeller for the Henry Ford Factories returned in surly silence to his room, Noncommittal Sue: Are you married? Conrirmep Bacuetor: Unfortunate- ly, no; thank God! It’s a winner—the Football Number of Lire, out next week. FatiA aT Home lawver, ets Tithe, Makest Tie} pag See beages LaSalle Extension Univer 2 Chicag The World's Largest Business Training Institution As SAY “BAYER ASPIRIN’ and INSIST! Unless you see the “Bayer Cross” on tablets you are not getting the genuine Bayer Aspirin proved safe by millions and prescribed by physicians 24 years for Colds Headache Pain Toothache Saf Neuralgia Neuritis i} Lumbago Rheumatism Accept only “Bayer” package which contains proven directions. Handy “Bayer” Also bottles aot 24 and 100—Druggists. boxes of 12 tablets Aspirin is the trade mark of Bayer Manufacture of Monoaceticacidester of Sallcylicacid What Indeed ? Ir every one told The Truth, The Whole Truth, and Nothing but The Truth what would become of— Advertising? Politics? = Traveling salesmen? The Press? Bootlegging? Memoirs? Wall Street tips? Dinner hostesses? Week-end house parties? Love making? Busi - Cinders and after Golf, Motoring orasy Outdoor Sport Here’s That Bookh— ATS off to Skippy! He said he was going into a book and sure enough, on time. here he is, book and all, out You'll want to read the Skippy Book because w interesting, body’s boy. does is alw really eve Here are over one hundred and fifty of Percy L. Crosby’s best drawings, faithfully recording the ex- ploits of this most adorable youngster. Tired parents, and even uncles and aunts, will find their Christmas present problem happily solved by the Skippy Book. Order it NOW from your bookseller or from Lire, 598 Madison Avenue, New York. THE PRICE IS ONLY $2.00—THE JOY THAT IT BRINGS IS PRICELESS. WYNRDOP MALLENBECK CRAWFORD COMPANY, REW TORE Books Received of Destiny, by Margaret Pedle (Doran) e World's Best Conundrums, by J. Gil christ Lawson (Doran). The Apple of the Eye, by Glenway Wescott (The Dial Press) Doctor Doolittle’s Circus, by Hugh Loftin Stokes). Best Sermons of 1924, by Joseph Fort Newto (Harcourt, Brace The Eternal Huntress, by Rayner Seclig (Knopf). Sisty Yeats of ¢ ‘on Humor, by Josep! Lewis Fi tle, Brow America’s In Vortd Peace, by Irving Fisher (Funk & Wagnails). The Inn of Discontent, by Percival Wild (Little, Brown). The Contemporary Drama of Russia, by Le Wiener (Little, Brown). The Parrionate Guett, by E. Phillips Oppen heim (Little, Brown). The Grand Duke's Finances, by Frank Heller (Crowell). The. Enchanted Hill, by Peter B. Kyne (Cosmopolitan). Viennese Medley, by Edith O'Shaughnessy (Huebsch). The Sprite, by Ernest Harold Baynes (Mac an) Semi-Attacked, by Anne Parrish (Doran) The Broken Bow, by L. Allen Harker (Serib ner). Lottery, by W. E. Woodward (Harper). The Poems of Adelaide Manola (Harper). Among the Brahmins and Pariahs, by J. H Sauter (Boni & right) The, Stregt of the by Gerald Bullett Boni & Liveright). THe Bream Coad by Anne and Dillwyn Parrish (Macmillan). Nepoleon, by Elie Faure (Knopf). Three Pilgrims and a Tinker, by Mary Borden (Knopf). comicbooks.com