Life — November 6, 1924 — page 34: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

32 A tobacco that never changes, deposes Mr. Bruce Mr. Bruce doesn’t know of the eternal vigilance that its makers exercise to keep “good old Edgeworth” unchanged in quality. But it is our conviction that a man buys the next tin of Edgeworth because he liked the one before it. Therefore, it is up to us to see that he gets what he is trying to buy— “more of the same.” And Mr. Bruce is well qualified to testify on this point. He tells us that he averages better than half a tin a day, and he has been smoking Edge- worth for eight years. Let’s see—that’s something like 1461 tins for Mr. Bruce, according to our office calculator. But Mr. Bruce’s own letter will be more interesting than our comments. Here it is: Savannah, Gi March 14, 1 Messrs. Larus and Bro, Co, Richmond, Va. Gentlemen: have been using Edgeworth sir.ce 1916 and think it is the best pipe to- bacco on the market, The flavor and aroma is distinctive; the quality, being the very best, never changes; and as I have smoked nearly every brand of pipe tobacco made, I have never found its equal. My pipe is in my mouth nearly every hour of the day, and I smoke continually, using a can in less than two days, but have never felt any bad effects from Edgeworth. I have the best smoking combination there is—a can of Edgeworth and a BB B curve stem—and these two friends, having been with me for eight years, are going to be with me as long as I ive. Wishing you and Edgeworth the best of success, I remain, Yours very truly, (signed) F. K. Bruce, 705 East 39th St. Let us send you free samples of Edgeworth so that you may put IT to the pipe test. Write your name and address to Larus & Brother PEA Company, 63 South . 21st Street, Richmond, Va. Edgeworth is sold in vari- ous sizes to suit the needs Edgeworth Plug Slice and Ready- Rubbed are packed in small, pocket-size packages, in handsome humidors holding a pound, and also in several handy in-between sizes. We'll be grateful for the name and address of your tobacco dealer, too, if you care to add them. To Retail Tobacco Merchants: If our jobber cannot supply you with dgeworth, Larus & Brother Company will gladly send you prepaid by parcel post a one- or two-dozen carton of any size of Edgeworth Plug Slice or Ready- Rubbed for the same price you would pay the jobber. - LIFE - Hoi Bobberoi Ir is time that the real truth about bobbed hair was known. The craze has been ascribed to the war, the Ver- sailles Treaty, the mange and “Prohi- bition,” but none of these was the real cause. It came about as follows: Early in 1921-22 I noticed, as Presi- dent of the Pluvius Garden Water Sprinkling Can Co., that our sales were falling off, to an extent where the gross profits no longer equaled the trial balance, let alone the net overhead Why was this? was the question I couldn't help asking myself; was it be- cause we were not selling as many sprinkling cans as formerly? The re- sults of a thorough departmental sur- vey and sales analysis proved my suspicions to be correct, and I set about to find a remedy. Our chief market had always been with the manufacturers of grind- stones; they bought our cans by the carload and hung them over their grindstones, so that the users thereof could be assured of a constant water supply on the stone while it was in operation. At least, that used to be the case; our charts for the last four years, however, showed that no cans had been sold to an even smaller number of grindstone manufacturers. Our research bureau sent a question- naire to the manufacturers and a classification of the replies proved that there were not so many grindstones sold as formerly—that is, they didn't sell as many as they used to. We held a conference with the manufacturers, and it came out that the fault lay with the barbers, who used to buy dozens of grindstones every week to sharpen their knives, scissors, combs, etc., and lately hadn't bought one. So we went to the barbers, and bluntly asked them what the hell, or words to that effect. Strange as it may seem, it seemed that there weren't so many men getting their hair cut as formerly. The trick shampoos and hair tonics that had recently been invented and forced on customers by the barbers were causing what hair the customers had to fall out, and that was, in a word of four letters, that. It was then I conceived the idea of cutting girls’ hair. I put it up to the grindstone manufacturers, who in turn put it up to the barbers, who put it up to their lady friends, who put up with it, and there you are. (Oh, yes, I forgot to mention that we told them it was a foreign fashion.) Now the girls keep the barbers busy, so that they have to use grindstones to keep their knives, scissors, combs, etc., nicely sharpened, and that means more grind- stones, which in turn means more wa- tering cans. It is working out beauti- fully, and that is the real story of the bobbed-hair craze. The only expense is bleeding a sign of trouble Watch your gums — S sappers mine the enemy's defenses, so gum-d.- and produces tooth decay in its most painful f 10 Pyorrhea poc breed bacteria whch drain into the sysiem and cause many ganic diseases mid Mf + but Forks sitvely preven's rhea if used in PREPARED FOR | PRESCRIPTION OF THE DENTAL - PROFESSION | ant to the taste If gamshrinkase ser start using Forhan s and consult a des Gist immediately f special treatment 35c and 60c tubes in U.S. andCan, getting news items into the papers about once a week, telling how popu- lar bobbed hair is abroad and.... (The above unfinished manuscript was found among the effects of Mr J. Splurgcon Mimmich, who committed suicide last week by drinking hair tonic. Clutched in his hand was found a news- paper clipping headed, “Paris Sounds Knell of Bobbed Hair.”) A. C. M. A. Cuicacoan: Over a thousand trains leave Chicago every day. New Yorker: Is that enough? sameeren, Safe Ash 'Horlick’s Milk he ORIGINAL \, Malted Milk 4 1 y : For Infants, Children, Invalids, Nursing Mothers Avoid Imitations KOBLER AIR AND WATER PEARL PIPE Takes out of the smoke 19% Nicotin, 85% Pyridin, 33% Ammoniac. $5.90. Literature free. Kebler & Go. tos., 694 260h $1, Gettenders, West Mew Yort, ML 2 comicbooks.com