Life, 1924-10-30 · page 36 of 36
Life — October 30, 1924 — page 36: what you’re looking at
What you’re looking at
This page is primarily a **tourism advertisement** for Bermuda, not political satire. It promotes Bermuda as a winter golf destination, emphasizing its advantages over the "bitter northern winter" of the American Northeast. The key selling points include: - Year-round golfing on "flawless 18-hole courses" - Warm subtropical climate (60-70°F in November-December) - Additional activities: tennis, sailing, fishing, riding, cycling - No automobiles, railroads, or street cars (positioning it as peaceful/exclusive) - Accessibility: "Two days from New York—no passports" - Luxury accommodations for "hotel guests" The photograph shows golfers on a scenic course overlooking water and landscape. This represents early 20th-century affluent leisure marketing, targeting wealthy Americans seeking winter escapes. The advertisement appears authorized by the Bermuda government's Trade Development Board.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Gp: Same Soap "Samay fen -Suace San + oa oo eer end er end ed od EE ~~ oad co wd: ad. eo GOLF IN BERMUDA F™ from the ice and snow of the bitter northern winter, south of the warm Gulf Stream, lie the Bermuda Islands, where golf is played throughout the year. The par golfer will delight in the flawless 18-hole courses. The less expert playe will find his game improve under the stimulus of the sub-tropical climate and the superbly beautiful scenic surround- ings. Playing privileges available for hotel guests. November and December are ideal. The winter temperature, ranging from 60° to 70°, is splendid for golf, tennis, bathing, sailing, fishing, riding, driving and cyclin, Bermuda allows no automobiles, rail- roads, or street cars. Two days from New York—no passports. Excellent hotels, boarding places, fur- nished cotta; Booklet from the Royal Mail Steam Packet Company, 26 Broad- way, New York, the Furness Bermuda Line, 34 Whitehall Street, New York, or The Bermuda Trade Development Board 141 West 36ch Street, New York (A Department of the Bermuda Government which has authorized the publication of this advertisement.) ta viosan comicbooks.com