Life, 1924-10-23 · page 2 of 36
Life — October 23, 1924 — page 2: what you’re looking at
What you’re looking at
This page is primarily a **Parker Duofold pen advertisement**, not political satire. The ad features a well-dressed businessman demonstrating the Parker Duofold fountain pen, emphasizing its reliability and quality. The marketing pitch centers on the pen's durability ("Never Failing—Never Ailing"), its "25 Year Point" guarantee, and superior craftsmanship compared to competitors. The advertisement includes a testimonial from someone at the Public Securities Corporation in Los Angeles claiming to have signed 1,057 checks with one pen filling. Various pen models are displayed with prices ($5-$10.50). The only potentially humorous element is the tagline "Pull a Good One When You Write—or Lend," playing on the pen's brand name and suggesting its quality makes it worth lending to others—though this is straightforward advertising copy rather than satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE: Published at New Yorts N. Weeki by Life, Ped. Co. ot £8 Medionn Ave, New York, N.Y.| Subscription an ober the wet of March 3, Ii, Printed in U. 3A. Entered aa 5 Pa Peso cond Clans Matter, June 8. 1, #t the Pest Omics LOOK FOR THIS STAMP—“GEO. S. PARKER—DUOFOLD"—AND DON'T LET IMITATIONS DECEIVE You Pull a Good One When You Write-—or Lend cA Pen You Need Not Apologize For Never Failing —Neyver Ailing A Point the Other Man’s Hand Cannot Distort—Jewel-Smooth—Guaranteed 25 Years JULL a good one—meet the world on even terms, For today Parker Duofold is the pen with which Success associates: replacing old pens, thousands per day, For solely to have this super-writer is worth several times its price, aside from the high intrinsic value of the Duofold itself. Its balanced symmetry and jewel-smooth point steady the hand, abolish resistance and give one that stimulating urge to write. Not only this, they bring to the hand that speed and character which win with the world. And wherever you carry this black-tipped lacquer-red beauty it evokes admiration and respect. A color that makes it a hard pen to lowe — an Over-size barrel which holds that extra ink that is just lke money in the bank when you need it. “Tsigned 1087 checks with onc filling of my Duofold in just 1 hr. 30 min.,”” writes an executive of the Public Securities Corporation, Los Angeles. Yet Parker Duofold not only carries ink to spare, this Oversize barrel forms aman size gripthat can’t cramp your style or your fingers as does apen too small. A sure-fire writer on account of the “Lucky Curve” feed. A clean pen to carry and handle on account of the double sleeve of the DuoSleeve Cap. Fill it by simply pressing a Button, capped inside the barrel where it can’t disfigure the beauty or catch on the clothing. And fill less often than the usual pen. Any good pen counter will sell you this Parker classic on 30 days’ approval —black-tipped lacquer-red or flashing plain black. Step in and get it. And come out and pull a good one, THE PARKER PEN COMPANY - JANESVILLE, WISCONSIN NEWYORK CHICAGO. —SAN FRANCISCO. SPOKANE THE PARKER FOUNTAIN PEN COMPANY, LIMITED, TORONTO, CANADA Parker Duofold Pencils to match the pen, $3.50 Rauls the beat of the Sosvlet ‘Tanager Over-size Duofold with extra Big Ink Capacity 67 Duofold Jr.or Lady Duofold sume except for size $5 ‘sms Witla Pomerasions $10.50—Parker Duofold Duette—$8.50 Duofold Pen and Duofold Pencil to match Flashing black gold trimmed or black-tipped lacquer-red Satin-Lined Gift Case De Luxe Included comicbooks.com