Life, 1924-10-16 · page 32 of 36
Life — October 16, 1924 — page 32: what you’re looking at
What you’re looking at
This Life magazine page (circa 1920s) mixes literary reviews with period advertisements. The main content includes book reviews praising novels about modern women—particularly one about a Jewish woman breaking free from family constraints to live independently in a studio apartment, reflecting 1920s anxieties about female independence. The large advertisement for Dr. Lawton's "Automatic Waistline Reducer" reveals the era's body-image obsessions: a corset-like device claiming to massage away belly fat "automatically" without effort. The silhouette illustration shows the device's intended effect. Also featured: a Southern Pacific Lines railroad advertisement promoting their "Open Window Route" to California with luxurious amenities. A poem about moonlight on water appears as filler content. The page reflects 1920s concerns: women's changing social roles, consumer culture promising effortless beauty, and leisure travel for the affluent.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
hair bobbed. Then I came home ani finished the story, which is a surpris De Luxe Features ingly interesting account of a sheltered Without Extra Fare Jewish maiden’s struggle to cut loose ‘ ; : Chematen Ser from her family and live on her ow: and bath, maid and in a studio apartment. manicure. Club Car with bar- ber shop, bath and “Tue Uncertain Feast,” by i vice. piety Solano (Putnam), deserves three rot Sleeping Cars of the latest ty; ing cheers for its accuracy as to t Through Dining local color of a newspaper office. Cars with unsurpas- intr es something new in hero eed clei. troduces something new in herc Oil Burning Loco- too—a ruthless managing editor w! motives and rock snatches whatever he requires ballastedroadbed; ne Pr ‘ : banishing smoke, life until a scheming woman with cinders and dust; Mona Li le tra . sats comfortably permie- M ona Lisa smile traps him by tac’ ting open windows which would be obvious to a Princet when desired. sophomore. After that, he has ma raises of salary and no fun at a Which is as it should be for a m Uncertain Feast” is well written ar EEE full of interesting padding. Diana Warwick On the “Open Window Route” to CALIFORNIA The Coming Winter Moons A notable improvement in the equipment and comfort of this famous Tue water looks so black when 1 daily train from New Orleans to Los Angeles, San Diego and San Francisco via the Sunset Route. Ride over it in ships at night, I've wondered how the fish that lic Below can see without ’a light But once before I went to sleep The last word in modcrn transportation! All new steel equipment. Unexcelled service without extra fare. For further information, address With only moonlight overhead, SOUTHERN PACIFIC LINES ISTE I saw another moon down deep— New York New Orleans Houston Tucson San Francisco Lighting the little fish to 7 165 Broadway Pan-American Bank Bldg. Southern Pacife Bldg. Score Bldg. Southern PaciSe Bldg. Vv. cee GET RID OF THIS that cannot put me off him. His’ story sparkles with intelligent and sophis With No cated humor, and sets before us a ’ characterization which is a_ literary . Effort at All! masterpiece. It shows us how young Here is the casiest way in the world to Laura Strong, almost as innocent of . rid yourself of that useless, joke-invitiny “a MTOR: iB ealth-menacing paunch! Simply wear Di life as St. Cecilia, became the famous LAWTON’S Automatic Waistline Reducer writer of salacious best-sellers, some —and the flabby flesh that mars your figure will parts of which brought a pink tinge vanish AUTOMATICALLY! to the cheeks of the most hardened DR. LAWTON’S AUTOMATIC publishers. Oh, what an unpleasant WAISTLINE REDUCER personality, and yet how that girl did ce ones . Hour by hour, with every breath you take and ever eetialong) ‘The! facti-that ‘she nipped step you make, the Waistline Reducer’s Vacu a little as she wrote and went into Applicator massages away unwanted bulge. You do not ha tenth editions may give budding writ- 3e change any of your Babs. The Animate Reis ers a bad steer. Yet I don't think there Ths te Oe, {n- we Pte sores can be any real danger, as Mr. Whar- i 7) Lawton. few ounces. Flexib ton meanly neglects to give the ingre- 7 sos hander TT dients of the Four Aces cocktail which . ‘ 5 ‘ Epdoreed | by. woller was Laura's help in time of mental f . society wome tire trouble. spans _ ee men and women wb “Wao Wout Be Free,” by Marian mae) ation prigpyR ROT al waists Spitzer (Boni & Liveright), has prob- BM atuve ef cneray on through this. An ce i | soem matic Reducer alone ably had a greater influence on my life than any book I ever read, because | DR THOMAS LAWTON ecu impsing ii pt. K-78, est 70th Street, New York City. after glimpsing its keynote from Byron, |. Dear Sir:—Send me complete description of Dr. Law- ton’s Automatic Waistline Reducer and tell me how low | it'is priced. This obligates me in no way whatever. “Hereditary bondsmen! Know ye not Who would be free, themselves must Satisfaction Assured yas strike the blow?” ati ™ beck jame......... 1 Street... I got right up, without saying a word to anybody, and went out and had my comicbooks.com