Life, 1924-10-09 · page 35 of 36
Life — October 9, 1924 — page 35: what you’re looking at
What you’re looking at
This is primarily a **subscription advertisement** for *Life* magazine, disguised as editorial content. The cartoon shows a father surrounded by children demanding a bedtime story—a relatable domestic scene designed to appeal to parents. The pitch: Rather than the father telling a worn-out story himself, he should subscribe to *Life* and let the magazine's cartoonists (Crosby, Sullivant, Shaver, Williams, and Dickey—names of prominent cartoonists of the era) entertain the children instead. The sales argument emphasizes that *Life* has "more juvenile friends and admirers than any other grown-up magazine" and contains helpful, humor-stimulating material—positioning it as both entertaining and morally beneficial for children. The ad invokes parental concern for children's happiness and intellectual development. The "trial coupon" offers a one-year subscription for $5.00 (or $1.20 for ten weeks). This is fundamentally a nostalgic, family-oriented marketing appeal typical of early-to-mid 20th century magazine advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Papa, Tell Us OW you're in for it! What will you tell them? Not that L old chestnut that you told at the club banquet and that was such a fizzle. Besides, the children all know that one. They heard you rehearsing it. Why not let Crosby, Sullivant, Shaver, Williams and Dickey tell the story for you? They know how to do it. Just bring out a yof Lire. There won't be anything left for you to do but to join in the laughter. Lire kas more juvenile friends and admirers than any other grown-up ma ine, and it contains less harmful and more helpful material. It stimulates the growing sense of humor and gives it something to bite on. World you give a collar to keep tyour children happy and contented? Ther Obey That Impulse and Sign the Trial Coupon L | if Dear LIFE, I want to keep Gussie (Mary, Starting next week with the ‘ Harold, Nine) sulet ole + Muambe “spe. or Ten eeks! Collectors CN umber, an ¢ Spe- Here's a dollar (Cana- cially brilliant line-up will be diane $120; Forelen, presented, including the Politi- $1.40), and God bless you! cal, Girl Scouts, Football, Thanksgiving and Christmas Numbers. LIFE, 598 Madison Avenue, New York City Cne Year, $5.00 (Canadian, $5.80; Foreign, $6.60) comicbooks.com