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Life, 1924-10-09 · page 33 of 36

Life — October 9, 1924 — page 33: what you’re looking at

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Life — October 9, 1924 — page 33: Life, 1924-10-09

What you’re looking at

The main content is a **Fatima cigarette advertisement** featuring a silhouette illustration of two men in conversation. One man, seated and gesturing expressively, declares "What a whale of a difference just a few cents make!"—promoting Fatima as "the most skilful blend in cigarette history." Below the advertisement, the page includes **satirical commentary** labeled "Journalistic Portraits," mocking how newspapers and media create contradictory public images of celebrities (specifically referencing a World Series baseball hero). The text highlights absurd incompatibilities: a "bachelor" attached to wife and children, holding both a master's degree and common-school education, modest yet always posing for pictures, with hobbies located in geographically impossible places (Wyoming ranch "situated in Florida"). The satire criticizes sensationalist journalism's tendency to fabricate or embellish celebrity profiles to match reader expectations, creating implausible composite characters rather than accurate reporting. The page also includes routine copyright/ownership statements and an advertisement for Barbosol shaving cream.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Statement of the ownership, management, circulation, ete., required by the Act of Con- ress of August 24, 1912, of LIFE, published weekly at New York, N. Y., for October 1st, 1924, State of New York, County of New York. Before me, a notary public in and for he State jand county aforesaid, personally ared LeRoy Miller, who, having been sworn according to law, deposes and ays that he is the business manager of LIFE, nd that the following is, to the best of his ‘owledge and belief, a true statement of the wnership, management, etc., of the aforesaid ablication for the date shown in the above aption, required by the Act of August 24, 1912, eml in section 443, Postal Laws nd Regulations, To wit: (1) That the names ad addresses of the publisher, editor, manag- ig editor, and business manager are: Pub- isher, Life Publishing Co., $98 Madison Avene, New York, N. Y. ‘Editor, Charles Jana Gibson, $98° Madison Avenue, New York, N. Y.' Managing Editor, Robert E Sherwood, $98 Madison Avenue, New York. N.Y. Business Manager, LeRoy Miller, $98 Madison Avenue, New ‘York, N.Y.’ (2) That the owners ‘are: Life Publishing Com- any, $98 Madison Avenue, New York, N. Stockholders: Charles Dana Gibson, $98 Ma son Avenue, New York, N. Y.z Irene L. vibson, $98° Madison Avenue, New York, N. Y.; “Langhorne Gibson, “S98 Madison Avenue, New York, N. Y.; LeRoy Miller, $98 Madison Avenue, ‘Ni ork, N.Y. LeRoy Miller, $98 Madison’ Avenue, 31 York, Geo. W. Miller, $98 Madison Avenue, New York, Y.; Edw. S. Mar. tin, $98 Madison’ Avenue, New.” York, N. Y. (3) That the known bondholders, mortgagees and other security holders own: ing or holding one per cent. or more of total amount of bonds, mortgages, or other securities are: None. (4) That the two paragraphs next above, giving the names of the owners, stockholders, and security hold- ers, if any, contain not only the list of stock- holders and security holders as they appear upon the books of the company, but also in cases where the stockholder or security holder appears upon the books of the company as trustee or in any other fiduciary relation, the name of the person or corporation for whom such trustee is acting, is given; also that the paid two per aphs contain statements em- bracing affiant's full knowledge and belief as to the circumstances and conditions under which steckholders and security holders who do not appear upon the books of the com- pany as trustees, hold stock and securities in a capacity other than that of a bona fide owner; and this affiant has no reason to be- lieve that any other person, association, or corporation has any interest direct or indirect in the said stock, bonds, or other securit than a$ so stated by him. LeRoy Miller. (Signature of business manager.) Sworn to M1 ibed before me this 16th ay of September, 1924, (Seal) Henry A. Richter, Notary, Public, New York County No. 92, New York Register No. 6085- My commis sion expires rch 30th, 1926, Journalistic Portraits The World Series Hero as You Picture Him After Reading the Public Prints He is a bachelor who is attached to his wife and children. He holds a master’s degree from a prominent university and has only a common school education. He is extremely mod- est and is never so happy as when pos- ing for his picture. His hobbies are collecting etchings and fishing for tunny on his Wyoming ranch which is situated in Florida. He divides his winters among South- ern California, the Scottish moors and his bungalow in Quogue, where he is often seen helping his wife with the dishes, especially if there are any roto- gravure photographers around. He is a mere youngster and has been in the big leagues fifteen years. McC. H. Entangling Appliances Guest (in Southern hotel, to wait- er): Have you such a thing as an oyster fork? Water: One ‘em li'l fo'ks? Naw, suh, boss; dis am a American plan hotel. A Jjupce is the man in a court who gets the last guess. “When a Feller Needs a Friend” Along comes Barba- sol. The quick, new, easy way to shave. No brush. No rub-in. Leaves your face satin smooth andcool as cream. Try Barba- sol—three times— according to direc- tions. 35c&65ctubes. / Please mail me 7 your Free Trial 7 Tube of Barbasol, For Modern Shaving comicbooks.com