Life — October 2, 1924 — page 32: what you’re looking at

What you’re looking at

This page is primarily **advertising and humor sections** rather than a political cartoon. The main content includes: **"Aut Scissors Aut Nullus" column**: Light satirical pieces on domestic life—a child acquiring a neighbor's dog, and cinema-related wit. These are genteel humor anecdotes for middlebrow readers. **"At the Cliff's Edge"**: A brief comedic exchange about a woman's wit saving herself, with quotes from various newspapers providing humorous observations. **"As in Golf"**: A short joke about lying. **Brooks Brothers Advertisement**: The page's largest feature—a substantial display ad for the clothing company, established 1818, advertising autumn wear at their Madison Avenue location in New York. The page reflects *Life* magazine's dual purpose: satirical humor for educated readers alongside luxury advertising targeting the same affluent demographic.