Life, 1924-10-02 · page 2 of 41
Life — October 2, 1924 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. The image illustrates exotic "Gateway Ports of the World"—featuring Batavia (Jakarta), Java, with ornate temples and bazaars. The accompanying text promotes **Canadian Pacific cruise voyages** departing January 16th for a 130-day round-the-world journey visiting ports including Algeria, Egypt, India, Ceylon, and China. The appeal is **aspirational travel marketing**: promising transformative experiences ("they are new people"), exotic shopping at "far-off bazaars," and encounters with ancient history and unfamiliar cultures. This reflects early 20th-century leisure tourism for wealthy travelers. There's no political satire here—just period advertising using romantic Orientalist imagery to sell luxury cruises.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LINE Cublahed Weehiy by Life 1 Co Ht New York ‘onder the Yop, N.Y-, Subscription. $3.00. Vol. 84. No, 27. Octeber tered a2 See. Rokered as 5 lane Matter at the Post Office Dept. Canada. ¢ na, LIFE, se U. 8. ow lana Matter, June 8. 1 2 the Post Oice jiand and firktlah Pusecwsrons Batavia, Gateway to Java... Ancient temples on plains, in jungles, on peaks. ancients built so grandly? How? Why?... of paradise, Lovely verdure and waterfalls. Ru! plantations. Cities like parks, shops where bat Isle of myst home of the Buitenzorg Bot ids grow 1000 blo Java nts riot in beauty. Java, Je isle with work OU. have the experience supreme? VERY year, a handful of travelers have the supreme experience. But only a hand- ful. They are the company which ships one day in January on a Canadian Pacific Empress. When they return, they are new people. Happy in new-found health. Glowing with joy of adventure. Laden with treasures from far-off bazars. Expanded in personality to the breadth of the earth. For, they've voyaged to the Gateway Ports of the World. What magic in the phrase! What magicin the experience! Sailing along, as if in a gigantic, floating country club. Comes a star onthe map. A Gateway Port. Into the harbor. Aside the dock, and off for exploration... Then, shopping in the bazars. Mingling in the city streets. Out to some tombs, which bring a 1000 years tolife. A pilgrimage to some deserted town which reconstructs a page of history... Then, Scotland.” on again, over the seven seas, to the next Gate- way Port, the next romantic land, the next great experience. Algiers, Egypt, Holy Land, India, Ceylon, China! Canadian Pacific has arranged these ports in- to several voyages. The ship is Canadian-Pacific, —an Empress liner. The service is Canadian- Pacific,— luxurious living. The guidance is Canadian-Pacific,—“‘it spans the world.” CRUISE EXTRAORDINARY ROUND-THE-WORLD from New York, January 14th, 130 days, including 53 far shore trips, with overland trips to Jerusalem and Cairo to Peking. Returning via Hawaii, Vancouver, San Francisco, Panama. “Empress of France." (Chosen for two voyages by Lord Renfrew—Prince of Wales.) MEDITERRANEAN CRUISE from New York, February 9h, 62 days. “Empress of (Her fourth cruise in these waters.) CANADIAN PACIFIC CRUISES ATLANTA, 49 N_ Forsyth St. + Boston, 405 Boylston St. + CLEVELAND 1049 Prospect Ave. « 1239 Griswold St. « ison Ave. + Burrato, 160 Pearl St. + DULUTH ,Soo Line Depot + St. Louns, 420 Locust Cuicaco, 71 B. Jackson Blvd. + Cincinnati, 201 Dixie Term Bidg. *, tos So Spring st SRATTLE, 608 Second Ave. + .B..4o King St. » Winnie, 364 M. Toronto, 1 King Pacifc R. R. Sta.— OFFICES AND AGENTS Evervwnere comicbooks.com