Life, 1924-09-25 · page 36 of 37
Life — September 25, 1924 — page 36: what you’re looking at
What you’re looking at
This is a **beauty product advertisement**, not political satire. The page promotes Woodbury's Facial Soap by addressing women's anxieties about aging skin. The image shows a romantic scene—a couple in an intimate moment—illustrating the ad's tagline "A Skin You Love to Touch." The advertisement's message challenges the era's assumption that beautiful skin is only for the young: it argues that a 40-year-old woman can maintain a "fresh, clear, dazzling complexion" through **daily skincare**, not youth alone. The copy emphasizes that skin constantly regenerates ("Each day it changes—old skin dies and new takes its place"), so proper treatment can maintain attractiveness across a woman's lifetime. This reflected 1920s messaging about science, self-care, and female appearance management—positioning skincare as an achievable, ongoing practice rather than a matter of natural aging. The coupon offer (ten cents for sample products) was typical 1920s direct-response advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“SA SKIN YoU Love To TOUCH,” BY T, K. MANNA How long “Science and everyday experience teach that a beautiful skin does not depend on youth"? can a woman keep the charm of cA skin you love toTouch? AT TWENTY—is a woman's skin always fresh and fair? At thirty—must it begin to fade? In romance— yes. actual life. But not in Science and the woman of forty Science and everyday experience teach that a beautiful skin does not depend on youth. A woman of forty may havea fresh, clear, dazzling complexion. A girl of twenty may havea skin that is dull and sallow, disfigured by blackheads or ugly little blem- ishes, Give your skin daily the right treatment, and you can keep it smooth, clear, flawless, long after youth is passed, For your skin never loses its power to respond. Fach day it changes—old skin dies and new takes its place. This new skin you can make what you will. Daily care is essential Find the special treatment that your skin needs in the booklet of famous skin treatments wrapped around every cake of Woodbury's Facial Soap. Make this treatment a daily habit! Betore long you will notice a wonderful improvement in the whole tone of your complexion. A 25-cent cake of Woodbury's Facial Soap lasts a month or six wecks, Or you can get it in con- venient 3-cake boxes. Get your Woodbury’s today! For ten cents—a guest-size set of three famous Woodbury skin preparations! SCO, tanati, Ohio THE ANDREW JERGE 1009 Spring Grove Ave., Fer the enclosed 10 cents — Please send me your miniature set of the Woodbury skin Preparauons, Containing: cake of Woodbury’s Facial Soap ube of Woodbury’s Facial Cream A sample boxof Woodbury's Facial Powder Together with the treatment booklet, A Skin You Love To Tench.” If you live in Canada, address The Andrew Jergens Co., Limited, 1009 Sherbrooke St, Perth, Ontario. English Agents: H.C Quelch & Co., 4 Ludgate Square, London, 4 Name Street City + State... (Cut cut the coupon and send it to us today! o: FACIAL SOAP <& > Copyright, 1924, by The Andrew Jergens Co, B®. WOODBURY'S comicbooks.com