Life — September 18, 1924 — page 35: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Step This Way! Oxce you h; got the hang of it. your way about a Depart- Store is a pretty fairly simple All you have to remember is that first is a small, fur-bearing animal tom Patagonia, and my fourth is a letter word meaning “the lower of a species of grasshopper,” my whole reading upper left to cr right spells the name of a pop- presidential candidate. With this em clearly in’ mind, and a_ slight king knowledge of trigonometry, arrangement of the departments in average Shopping Emporium is like pen book to you, written in archaic ek this was brought home to me (along with my hat and cane and eyeglasses and other articles which were found fter the body was removed) when I it Cowntown yesterday for a waffle After consulting the chart outside the . the floorwalker, and an elevator . I learned that waffle irons were ually kept either on the third floor the seventh floor, probably the ninth, | were either in the front or the rear the building. This gave me all the breaks to start with. I told the clerk at the Kitchen Ware Department on the fifth that I wanted vo waffle iron. He shook his head and led. You'll find those in the Lron Ware Department on the second,” he said 1 tried the second. | asked for a fYen irol, I mean a waffle iron. Sorry, these are only the electrics. The gas wattle irons are up on the sixth.” The sixth was more encouraging There's a special sale on wafile irons,” he . “You can find them in the basement. Have you a wiron oMe,” [asked the basement, “iron waffle, that is, a wate iron?” “Isn't that funny!" grinned the clerk, “We just this minute sold our last one !” We had a great laugh over it to- gether. In the course of it I even got a little hysterical, and tried to bite his Somchow they got me to the Man- ager, up on the tenth. “L want- I began. “Sorry,” he apologized, “but we don't handle waffle irons in this store. You might try next door, but—here, good Lord, man!—somebody, I say, a little water—" Cd Laughterless A New York University professor says the time is coming when there will not be a single genuine laugh in the world. He probably bases his opinion on the net daily average increase of comic strips. AN EXTRA MEASURE OF SERVICE PERSONAL TY PERSONALITY is as definite in an organi- zation as in an individual and it may be more pronounced and interesting. But in this institution it is not the composite of the personalities of the members of the or- ganization. It is much more than that—a fusing of these personalities into an har- monious whole under the influence of forces from without as well as within. The personality of this organization has been developed by training and mellowed by time and experience. If it did not fairly contribute to banking efficiency, it would have no part in delivering the extra measure of service normal to this institution. And it does that. The CONTINENTAL and COMMERCIAL _-- CHICAGO RESOURCES MORE THAN 500 MILLIONS INVESTED CAPITAL OVER 55 MILLIONS comicbooks.com