Life, 1924-09-18 · page 33 of 36
Life — September 18, 1924 — page 33: what you’re looking at
What you’re looking at
This page primarily contains **advertisements** and a light satirical piece, not political cartoons. The main content is an ad for "Eau de Cologne No. 4," a masculine toilet water marketed as preventing skin shine after shaving—reflecting early 20th-century male grooming anxieties. Below that is a brief humorous sketch titled **"It Rolls On,"** depicting Martian observers discussing Earth. The joke satirizes modern civilization: a Martian reporter asks a scientist about humanity's progress regarding charity, peace, and lessons from "their Great War" (WWI). The scientist dismisses the question, having fallen asleep—suggesting Earth's developments are trivial and repetitive. The "report" lists contemporary concerns: prohibition, radio, airplanes, divorce, Bolshevism, bobbed hair, flappers, jazz, and the KKK. The satire suggests that despite technological progress, humanity hasn't fundamentally improved. The page also advertises **Forhan's for the Gums**, a dental product addressing pyorrhea (gum disease).
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Idyl: New York Subway I Gazep and gazed....My rush-hour frown Could not resist her springtime mien; My beating heart proclaimed her queen ; The car, crammed full, was plunging down The tubes of time toward goals un- seen, so frail was she, so fair, so young, \ sprite of dreams she seemed to me, Compact of charm and symmetry ; \ jasmine scent about her clung, \ redolence of cestasy. rhe car lurched on....A curve ahead Tip-tilted it...I could not st The bump that brushed my faéry fay; But she just wanly smiled and said, “Say, kid, how do you get that w: EBvibs The dread Pyorrhea Degins with bleeding gums UST as the strength of a building is depend- entupon its founda- tions, so are healthy teethdependent up- ‘on healthy gums. Permit the gums to become inflamed or tender and you weak- ‘nthe foundauonof the teeth. This condition is called Pyorthes Loosening of teeth is a deect rena And spongy recedinggum: invite painful tooth base decay. They act oo, a3 50 many door ways for disease germs to enter the system — infecting the jouxs or tonsils—or causing other ailment sople who are over forty. And many un- der that age, abso. Irs festsyrny istender En. you should | k to your gums| Use Forhan's, which sistently Italso scientifically cleans the teeth—heeps them whiteand clean. Brush your teeth wath it. If gum-shrinkage has already set in start using Forban's FORHAN CO. 200 6th Ave.,N.Y. at last! A masculine toilet water the last touch to shaving — prevents shine on face 'HIS offers a new toilet water formen—an exhilarating after-shaving lotion which brings healthy, ruddy skin. Which prevents infections and harmlessly closes pores. Now know a new cleanliness, a new charm. No more excessive perspiration, no shiny skin. After shaving, it gives a cool, clean feeling—an instant glow of health. This is essentially a masculine toilet water. Its faint fragrance vanishes almost instantly. Without the sug: gestion of perfume. This toilet water is the famous old Eau de Cologne —No. 4, famous since 1709. Available in America again for the first time since 1914. All druggists now have it. Get a bottle today and know a new shaving joy. A freshener that makes the whole day brighter. In three sizes at druggists 2-02, 65¢; 4-02., $1.25; 8-0 Exclusive Sales Agents HAROLD F. RITCHIE & CO.,, Inc. 171 Madison Avenue, New York City Service Lanoratonies, Inc., Cuicaco Sole Importers and Distributors for the U.S. A. Insist on the genuine in this package “Tt Rolls On” “We were pretty close to the earth, last month,” said the Martian reporter suggestively to the Martian scientist “So we were, my lad,” replied the savant, “But what about suffering bhuman- ?” demanded the reporter. “What about charity and tolerance and uni- versal peace and law and order? What about the lessons that should have come out of their Great War—?" A gentle snore interrupted the eager “Wouldn't you make a report of your g : questions of the observations to the public?” The scientist sighed and handed a flimsy to the reporter, “Here it id; “and between you and me, young man, I doubt that it was worth all the good sleep I lost, sitting up late in the observatory.” And this is what the reporter read: “Prohibition. . .radio. . aeroplanes... hathing girls. . pictures... .taxicabs.. divorce. ..base- hall... .bolshevism...bobbed ha ir.. feminism...H. G. Wells...love «+ -Jazz...Ku Klux...alienists.... inquiring reporter The Martian scientist was making up for lost time. Nev: A self-made man, eh? remarkable about him? Ten: He doesn't know it. What's “GO CLARK'S WAY” SOUTH AMERICA delightful tour, with small select group membership, will leave New York, January 22nd Shorter Tours leave Feb $ and 14. Reservations limited. Apply now CLARK’S TOURS Times Building, murderers...moving A golf New York comicbooks.com