Life, 1924-09-18 · page 30 of 36
Life — September 18, 1924 — page 30: what you’re looking at
What you’re looking at
This is primarily a **commercial advertising page** with interspersed humorous anecdotes typical of Life magazine's format. The main content features Patrick brand shirts and sweaters (top left), with Williams Shaving Cream and other product ads. The humor section, titled "Our Foolish Contemporaries," contains brief satirical stories mocking human folly: - A cobbler wins the lottery twice but remains dissatisfied, suggesting wealth doesn't guarantee happiness - Clergymen discuss wedding vows with dry wit - A witness avoids helping a dying person due to rain—social commentary on indifference - Brief jokes about misheard words and gender differences ("a dress or a hat?") These pieces mock predictable human behaviors: greed, laziness, and miscommunication. The "Enterprise" cartoon (bottom right) appears to show a youth seeking work. The page reflects early 20th-century magazine conventions: advertising mixed with short satirical commentary targeting middle-class readers' shared experiences and pretensions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE SHIRTS AND SWEATERS Milton Sills in Richard Walton Tully's “Flowing Cold” UNUSUAL SHIRTS Choice fabrics, skilled tailoring. good looks and excellent fit make Patrick shirts, unusual, Made of rich Flannels and genuine Broadcloths — different weights in checks, plaids and solid colors. Cut coat style, have “set in” sleeves and sateen-faced collars. Look and fit like custom built. A shirt your friends will envy. QUALITY SWEATERS Patrick Quality begins with quality yarns noted for their life and springiness. It shows in their style and make and fit, in ample size, in hand-looped seams and hand-worked button holes. The Patrick green and black label insures it. At high class dealers everywhere. Send for interesting Shirt and Sweater Booklets, (Address Desk 42), F.A.PATRICK &CO. DULUTH Makers of both Cloth and Garment “PURE NORTHERN WOOL from sheep that thrive in the snow** OQUR. FOOLISH CONTEMPORARIES | The Embarrassment of Riches A cobbler was an ardent lottery fan. He soled and pegged for extra money to | invest in tickets, After a while he drew | the grand prize of $10,000. At once he sold his tools, took down his sign, and unceremoniously left town with his win- nings in his pockets. . Several years passed, and he was al- most forgotten in his native town, when one day he appeared, forlorn and dis- couraged. To the curious townspeople he had nothing to say about his experiences He bought some new tools, put up his sign over the old shop and began to cobble again. But the gambling instinct stiil strong. He could not resist the lottery tickets, After a few months, he was again the winner of the grand prize. He looked mournfully at his winning ticket and groaned: “Good Lord! all that again? was Have T got to go through —Metropolitan In a Pinch, use ALLEN’S FOOT-EASE And After? The subject of text finding was being discussed by two clergymen in regard to addresses to married couples at wedding services. “Do you have a text as a rule?” asked one of the other. “No; T never have had one,” reply, “but I know what I should choose | if I did have one. It comes from Psalm 72, verse 7—'Abundance of peace, long as the moon endureth.’ ” —London Morning Post. was the Mitigating Circumstances Macistrate (to witness): Your con- duct is most reprehensible. You knew this poor creature was being done to death at your door, and you never stirred to prevent it! Witxess: You must consider the weather, sir. The rain was ‘eavy, an’ there wasn’t a rumbrella in the ‘ouse —Bulletin (Sydney). Teaspoontul of Abbott's Bitters on half Grape Frutt, a delightful breakfast tonite. Sample bitters by mall, 22 Cts. In stamps. C. W. Abbott & Co, Baltimore, Atd The Right Word “Did you see Mis’ Johnsing with ‘at pink parasite?” “Pink pa means parable. Parable nothin’. out of a balloon wi ® Man's Intuition Wire: Dearest, would you like to be sweet—really, really sweet? Huspanpn: A dress or a hat? —Sans-Géne (Paris). site? Go on, man. You *At's what you jump —Akron Times. “Dice of an ancient age have been dug up in Africa.”"—News Item. Prehistoric bones.—Toronto Telegram. Leaves you feeling fine Every shave with Williams leaves your face glove-smoothand pliant. The oftener you shave, the more youneed its help. And you'll like the way Williams softens the beard! Large size tube35c; double size tube 50c, containing twice as much cream. Shaving Cream With the Hinge-Cap you can’t lose 2 | ENTERPRISE Youth (to foreman of works): YOU 'AVEN’T GOT A JOR GOING, ‘AVE . You? 1 WOULDN'T po, Wout 1? —Humorist (London). GARTER For CROOKED LEGS (PATENTED) Makes trousers hang straight If Legs Bend In or Out ‘Hf-adjustable It holds Socks Up—Shirt Down Not a “Form” or “Harness” No Metal Springs Pree Circalar—Plain Envelope THE T.GARTERCO. South Bend, Indiana Usigae noveltios ta taminogs Pert ercee ie tas NezE"iomtnres ree ln got ey tout Ta the dar | as slang "Hacer fo Sopa eee ea pitaetpecn gh nbyseta oi oer oa hy reel PARIS-PICTURE Dept. 23, in Neuilty-Platsance (S & O France) KOBLER AIR AND WATER PEARL PIPE $9.50. All smokers may ask for {ree literature Kebler & Ce, fac, $84 26h St, Gottenberg, West New Yerk, W. J. comicbooks.com