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Life, 1924-09-18 · page 26 of 36

Life — September 18, 1924 — page 26: what you’re looking at

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Life — September 18, 1924 — page 26: Life, 1924-09-18

What you’re looking at

This satirical dialogue mocks the Prince of Wales (later Edward VIII, identified by his full name in the text) and fashion snobbery. **The Setup:** A haberdashery clerk recognizes the Prince and pressures him to abandon his sensible preference for a plain black bow tie, instead selling him gaudy colored ones by claiming "the Prince himself wears" them. The clerk flatters the Prince by saying he "looks like" royalty and promises insider fashion tips. **The Joke:** The satire works on multiple levels—it ridicules both the Prince's passive acceptance of fashion advice from a shopkeeper and the clerk's transparent manipulation through name-dropping and flattery. The broader point: even royalty can be duped by commercial persuasion and fashion conformity. The accompanying comic strips ("The Child That Brought Home the Goods," "The Snob," "Overhead") offer additional social commentary on materialism, class pretension, and domestic economics—typical Life magazine fare satirizing 1920s American society.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Prince Shops s A men’s furnishing shop, into ich the Prince of Wales has wandered, possibly but not probably without equerry, aides, attendants or publicity. HE PRINC I'd like a_ plain bow tic, please. ERK: They ain't wearin’ ‘em. Tue Prince: Who ain't? Tie Cirrk: Nobody ain't. Now, you lissen t'me, young fella, an’ I'll setcha right. (//e goes off and returns with a handful of colored—wery col- ored—bow ties.) | Whattaya thinka the Tue Prince: BI— blooming awful! Tue Crerk: Yeah? Well, you know who wears these? Tne Prince: Tre CrerK: who. Tne Prince: No. Prinsa Wales, that’s Not really! 3 You said it. And these is what chu want, young fella, Smattera fack, you're kindavva Prinsa Wales type yaself. Tue Prixc Oh, do you think so? Tue Crerk: Yeah, Not quite samuch as I am, f'rinstince, but there's How many athese here sure. a sajjestion. ya want? Tue Prince: But I want a plain black bow tie, not these colored ones. Tne Crerk: Be yourself, brother. I'm letting you on to what the Prince himself wears. The Prince, get me? The Prinsa Wales. Tue Prince: Edward Albert Chris- tian George Andrew Patrick David? Tue Crerk: —and not a movin’ pickcha. You said it, fella. I know. Now lemme wrap these up for ya. (Somewhat dazed, the Prince permits the clerk to do so.) Tue Prince: You guarantee these to be the Prince's own selection? Tue Crerk: Absolutely. y let me tell ya something. You look a pretty good guy, or I wouldn't slip ya this. Inside stuff—get me? Keep it under your hat. Tne Prince: Er—fire! Tue Crerk: Hardly a week goes by what the Prince don’t write me to tip him off about changing the fashions. Which I does, see? I tip him off— the Prinsa Wales. So you can't go wrong on these ties, fella. Tue Prince: .Oh, I see. very much, Thank you eflormeoon um Ale bea Se Alls hp LY enpe 3 Olt- S Enough te bulo a Rew CONCRETE GURKGL | THE CHILD THAT BROUGHT HOME THE Goops (Still ina daze, he takes himself off. Humming “What'll I Do?” the Clerk takes a miniature nail-file out of his rest pocket and diligently applies it to his nails.) Curtain Henry William Hanemann. Overhead 5 HY so depressed, Brown?” “The horrible cost of living, old chap: constant bills for materials, paint and shingling.” “What, house?” “No. Daughters.” HERE once was an American hus- band who lived within his salary, but that was before it was doubled, The Snob NCE upon a time there was a man who was very, very poor and who, on account of this extreme pov- erty, was avoided by all his neighbors. Indeed, his sole property consisted of a little mongrel puppy. However, as the years rolled by, the puppy grew to be a dog of wondrous talents and be- gan to perform all varieties of strange and astonishing tricks. The man, ac- cordingly, exhibited the dog upon the stage, and it was not long before the fellow had amassed a fortune. To-day he lives in the lap of luxury and cuts all his old friends. NED: Don't you think golf teaches you self-control ? Ten: No; it teaches my wife, comicbooks.com