Life, 1924-09-11 · page 33 of 36
Life — September 11, 1924 — page 33: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. It features a testimonial advertisement for "Dr. Lawton's Automatic Waistline and Abdomen Reducer"—a weight-loss device marketed in the early 20th century. The image shows a man (identified as Louis G. Hofmann of Brooklyn) demonstrating the device, claiming he lost 16½ pounds and 4 inches of waistline in 10 days without medicine, dieting, or exercise. The ad emphasizes the device uses a "Vacuum Massage Applicator" to massage away fat. The page also includes "Life's Fresh Air Fund"—a charitable listing of donations (visible on the left), which was a legitimate philanthropic feature of Life magazine during this era. **Context for modern readers**: This represents the long history of dubious weight-loss products sold through exaggerated testimonials and pseudoscientific claims—a practice that continues today, though now regulated more strictly.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE 31 Lire’s Fresh Air Fund Cumaronret) |Reduces waistline 4 inches ate “land loses 16 '/2 pounds —in 10 days! Feels Like a Different Man FREEopportunity to see what this astounding scientific discovery will do for you dur- a oa ing tae exe pariod of time es Larson, East Orange, Without Medicine ‘roceeds fi little she held 7 Peers ty Jeme and Roberta, ‘Storm, Without Dieting Tack Chapman, Lawrence anil Florence Rankin ef Saybrook. Without Exercise With No Effort at All HAD tried everything on the market jitlens or : without any beneficial results until T 1 River, NOY. sag began using Dr. Lawton’s Automatic FF rss A ielete Onktand, Waistline and Abdomen Reducer,” says Calif nse Louis G. Hofmann, of 1154 Halsey Nitliam and Andrew Lewis, B Street, Brooklyn, N. Y. ee enelines’s Ye 3 “Tt has worked wonders for me. In ten days wn Ly New. York ve los 1% , Kaby Rsch” Miller, Milwaukee, I have lost 16/4 pounds and reduced my waistline 4 inches. I feel like a different man. we Pavid aed Stephen ‘Mun. Sleep better and feel completely rested upon \ ye Siilord Atlantic “Highlands, arising. : “T eat just as much and still am reducing Evan Be Owen, S i t without any effort or diet of any kind. Tohiet Ludford, Vcnenvela, South “My only regret is that I did not get your re- A. Cram, Boston, 2 ducer sooner and get rid of my excess fat long ago.”” {lo memory of Wicta New York. Men and women throughout the country are ‘S.C. C: regaining their normal, symmetrical figures through this wonderful : device, which is cool, comfortable, well ventilated and made of special Blanche and_ i i seeps see reducing material. In memory of Marjorie ‘D. ‘Par. cells, Rochester, N. FE. Van Voorhis : Valentine, "Warren, Pa; Eveleth, Schenect ¥. MWapteweod N.S . A. Benjamin, Houston, 2 3 Marmaret Loon Lake, se R, Collier, Warren, Pa thel T. Drought, San Antonio, 2 3 Ten Meo and’ Ars) R.'S!" "Kellogg, Yonkers, N. Y. Stella M. Osgood, ‘Medford, Mass. stance Chambers. Wolf, Wyo. W. McCready, A 1. B, Zernow, Marion, Indiana sally Chase, Winnetka, II] ielen Hoeber, Woodmere, N. Mr, Robert B, Greer, Butler, Pa. PANSUNEES we ww 2332233388 38 s s Something entirely new This astounding discovery must not be confused with ordinary rubber belts and girdles. True, it does what they do—AND MORE. In the center and on the inner side is the patented Vacuum Massage Applicator, which gently, persistently, massages away the fatty tissue with every breath you take—with every step you make. 3 22888 ees 333 Frances Meighan, w Y . D. it. Putnam, Ashland, K Celestina, ‘Don’ J, Junior, Britton and | Margaret’ Young, Norwalk, Why be fat when you can try this same method for 1, W. Smith, Bure, Minn ten days FREE C. T. Barker, Chattanooga, i E, Tamno, Ney Yor: All Dr. Lawton asks is a fair trial of his discovery—at his risk. You are to be the ge 5 sole judge as to whether or not it will banish your fat. Tear off the attached coupon. Fannie P. Woodward, Naples, Ttaly i Sign and mail it to Dr. Lawton. It will bring a compicte: description of this In memory of Charles Blount, remarkable reducer. Also full details of the FREE OFFER which permits you to RA Janda Neo ‘Van: 3 test the device for 10 fulldays. If you are not entirely satisfied it costs you nothing. Emily N. K. Blakslee, East ‘Mauch . \ villemat ee New : F To avoid regrets send the coupon today pee we Mr. Hofmann regrets that he did not get rid of his excess fat years a0 You will Vincent Astor. New York regret it, too, if you don’t sign the coupon, right now, while handy. You tise 4 fev Sin Francie, cannot afford to miss this opportunity to reduce WITH NO EF FORT AT. ALL. urrier McEwen, Newark, N oc Hope Mathewson, Portland, M trend.” F biladelphia.- tee 25. Dr. Thomas Lawton, Dept. J-78, 19 W. 70th St., New York City aaa % ‘eae _—_————_ Please send me complete description of your Automatic Waistline and Abdomen Reducer. Total Also details of your FREE TRIAL OFFER under which I am to be the sole judge of the efficiency of your device. — eR s Mr ask to Horlick’s : Name Mn. : The ORIGINAL Malted Milk Street... For Infants, Children, Invalids,|| City. a Sse Nursing Mothers se sign your mame Mr., Mrs. or Miss) Avoid Imitations w8u8 comicbooks.com