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Life, 1924-09-11 · page 30 of 36

Life — September 11, 1924 — page 30: what you’re looking at

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Life — September 11, 1924 — page 30: Life, 1924-09-11

What you’re looking at

This page is primarily **advertising disguised as editorial content**. The dominant feature is a Pepsodent toothpaste advertisement presented as health advice about fighting "film" (plaque) on teeth. The ad uses pseudo-scientific language to promote the product's benefits, claiming it disintegrates film and whitens teeth—marketing tactics standard for early 20th-century patent medicine advertising. The page also contains brief humor pieces and jokes typical of *Life* magazine's satirical section, including anecdotes about social pretension ("Incorrigible" about a young man faking a family emergency to escape boredom) and romantic/marital comedy. The other advertisements (Williams Shaving Cream, Mentholatum, etc.) use similar fear-based messaging common to vintage advertising: emphasizing problems (burns, pain, poor hygiene) to sell solutions. The content reflects early 1900s consumer culture and advertising ethics before modern FDA regulations.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

New Joys await you when you fight film on teeth There is a way to prettier teeth, and millions of people have found it. This is to urge that you try it for the benefit of all in your home. Combats the film This method combats the film on teeth—their greatest enemy. No ordinary method does that effectively. Film is that viscous coat you feel. It clings to teeth, becomes discolored, then forms dingy coats. That is why teeth grow cloudy. Film also holds food substance which _ fer- ments and forms acid. It holds the acid in contact with the teeth to cause decay. Germs.breed by millions in it. The with tartar, are the chief cause of pyorrhea. ‘MAIL Send to: el which Coupon for 10-Day Tube to THE Name | Address Protect the Enamel Pepsodent tegrates the film, then removes it with an agent for solter than enam- Never use a fim combatant contains harsh grit PEPSODENT COMPANY, Under old methods, very few escaped those troubles. So dental science sought ways to fight film, and eventually found two. One disintegrates the film, one re- moves it without harmful scouring. These methods have been proved by many careful tests. A new-type tooth paste has been created to apply them daily. The name is Pepsodent. Today careful people the world over employ it, largely by dental advice. Amazing benefits Pepsodent does other things essential. It multiplies the alkalinity of the saliva, also the starch digestant. ose are great tooth-protect- ing agents. Send the coupon for a test. Note how clean the teeth feel after using. Mark the absence of the viscous film. See how teeth become whiter as the film-coats disappear. You will always be glad you know this method. disin- Papsadé and , Dept. 268, 1104 S. Wabash Ave. Chicago, Ill, U.S. A. Only one tube to a family. Protect yourself against holdup, remdies, ete wait ight welgnt metal, “Lo of ligne wela iy ike the Fe fhe ‘trlege ei ie id rel showing your e sites: ol ie a STINGING PAIN OF BURNS romptly soothed by bandaging wi with ling, Fact and Fancy The two girls garden at twilight. “L wonder,” said the first, if Rollo really loves me. “Of course he does, dear,” said the second. “Why should he make you an exception?”—London Daily Express. were strolling in a “TL wonder Utopian “Say, I want to get a divorce from my husband.” “What are your charges, madam?” “Oh, my! I thought I'd have to pay you!"—Pearson's Magazine. Incorrigible A certain young man-about-town ac- cepted an invitation to stay a few days with the Blanks at their country seat val, finding things rather slow, he sent himself a wire from the post-office and returned to town forthwith, His father was delighted, but was naturally surprised at seeing him so soon. “IT was bored and came away,” ned the son, But what excuse did you make?” “Well, dad,” was the easy reply, “/ you were dying and probably wouldn't last through the night.” The old man looked pained, silent, ex: said but was “You're not annoyed with me, I hop« dad?" said the son affectionately, “Not annoyed exactly, my boy, but yo: may be sorry for saying such a thing one day when I really am dying.” The young man patted his father gent! on the shoulder. “Not if I'm at the Blanks'!” he answered. —London Morning Post Abbott's Bitters, a stomachle, mecta every requ! | me {2 ent ofa tonic. Sample by mall, 25 cts. Io stam W. Abbott & Co., Baltimore, Md. One More Libel The Society Jokes Aga the for the Perpetration 01 inst the Scotch is broadcastins definition of a Scotchman as on who, when invited up to a friend's house for a drink, buys saited peanuts to ea! on the way.—Toronto Telegram. a “Dip they hold you up when you cam over the Canadian line?” Hold me up! Say, they had to carry me."—New York Morning Telegraph Tue road to war is paved with good inventions.—Brooklyn Eagle. Itcan't get lost It can't get lost pull like it/ the new Hinge-Cap on \ Williams ‘Shaving Cream nom PAI SRO eee OO aoa BBO - COM NIQ BRO ee NOR HOGQ HERO et KOBLER AIR AND WATER PEARL PIPE $9.50. All smokers may ask for free literature. Kebler & Co, tuc., $04 26th St, Guttenberg, West Mew York, MJ. comicbooks.com