Life, 1924-09-04 · page 33 of 36
Life — September 4, 1924 — page 33: what you’re looking at
What you’re looking at
This is primarily a **subscription advertisement** for *Life* magazine, not a political cartoon. The page promotes *Life*'s contributors and offers a discounted subscription ("10 Weeks for $1"). The "Famous Lines" listed at top appear to be references to famous literary quotes or cultural touchstones of the era—"The Path of Least Resistance," "Hindenburg," "Sweet Ada"—though the specific allusions are unclear without more context. The main visual element is the decorative "dotted line" design encouraging readers to "obey that impulse" and subscribe by following the dots to the coupon. This plays on the period's advertising convention of using visual metaphors (the "path" to happiness/satisfaction) to encourage consumer action. The advertisement emphasizes *Life*'s roster of celebrated cartoonists and writers (Benchley, Dorothy Parker, Art Young, etc.) as selling points, positioning the magazine as a premium publication offering sophisticated humor and commentary to educated readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
- LIFE - Famous Lines Life! of Least Resistance Hindenburg Sweet Ada and Sinker Mason and Dizon ...... Fall River .. and THE DOTTED LINE which brings you to Lire is now breezing along through its greatest year. Week after week it is offering a com- bination of wit and wisdom that is individual, exclusive and unbeatable. Never in its history has Lire commanded the services of so many valuable contributors. Among the artists, there are: Percy Crosby, whose “Skippy” is a figure of national popu- larity; John Held, Jr., Ralph Barton, Gluyas Williams, T. S. Sullivant, Robert L. Dickey, Ellison Hoover, Art Young, Alice Harvey, Victor C. Anderson, Charles Forbell, J. Conacher, C. F. Peters, Rea Irvin, Oliver Herford, O. F. Howard and C. H. Sykes. The staff of writers is equally strong: E. S. Martin, whose editorials continue to voice the attitude of all liberal Americans; Benchley and Sherwood. who contribute consistently enter- taining and authoritative discussions of the drama (spoken and silent) ; Montague Glass, Baird Leonard, H. W. Hanemann, Arthur Guiterman, Stoddard King, James K. MeGuin- ness, Newman Levy, Baron Ireland, Dorothy Parker and many others, On the cover, Lire will soon present some striking designs by C. Coles Phillips, Norman Rockwell, F. G. Cooper and Warren Davis. Every number—special or general—contains a brilliant array of humor, the best that this alert nation can produce. You can obtain Lire regularly and conveniently by consulting the little coupon in the corner. Subscribe Now—10 Weeks for $1 One Year, $5.00 (Canadian, $5.80; Foreign, $6.60) The dotted line is the highway to happiness. It takes you on an ideal tour which lasts for ten glorious weeks or, if you are a glutton for enjoyment, for an entire year. The toll charges are insignificant. Follow the dots to their logical conclusion and— OBEY THAT IMPULSE PO Oe eee eer cceccnscccccesoceceeneees® LIFE, 598 Madison Avenue New York, N. Y. Dear Lire :—Here’s my dollar. It hasn’t amounted to much. (Canadian, $1.20; Foreign, $1.40) Prerveee cere detec cece cee e eee eee eee eee eer aren eneereeeeeees comicbooks.com