Life, 1924-08-21 · page 34 of 36
Life — August 21, 1924 — page 34: what you’re looking at
What you’re looking at
This page contains multiple advertisements and satirical content typical of early 20th-century Life magazine: **Main Cigarette Advertisement:** The large illustration depicts a man relaxing on a beach chair, promoting Fatima cigarettes. The tagline claims that small price differences create major quality distinctions—a common marketing strategy of the era that appealed to consumers' desires for sophistication at modest cost. **"A Week-End Mystery":** This brief humorous story plays on the novelty of modern technology. Summer hotel guests are startled by an unfamiliar sound—eventually revealed to be insects (katydids). The joke satirizes how contemporary noise (radio, phonographs, orchestras) has made people forget natural sounds. An elderly boarder represents pre-modern memory. **Right Column:** Contains "Dietetic Progress," a satirical chart tracking changing diets from infancy through adulthood, and advertisements for dental products (Forhan's toothpaste and "For the Gums" product), which address gum disease concerns common to the period. The page reflects early 20th-century concerns: consumer culture, technological novelty, and health anxieties.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“What a whale of a difference just a few cents make!” “between just an ordinary cigarette _ and—FATIMA, the most skillful blend in cigarette history. A Week-End Mystery Tue throng in the summer hotel were in the midst of their Saturday evening diversions, when without warning one of those inexplicable hushes fell upon the company. Nobody was playing the piano or the saxophone; the phdno- graph for the instant was still, and i the living-room nothing was coming over the radio. A singular sound and subdued, a sort of whirring buzz or buzzing whir, crept in from outdoors, The summer Protect yourself against of ‘hent weight metal. Looks. ly ke the seol thing! Pull igger, back files the lid fi Lots showing your Sigare friends, and a grea! protector, Sol il S178 on e- ae on panes satisfied. PAVWFIROERCO.'Bep. VIEDGS0 Sth Ave.,8.Y, | folk inclined their ars and looked at one another inquiringly. “What is it?) What can it be?” they asked in awe. The whir-whir-whir continued. Chil dren sought their parents. Flappers stopped giggling. Finally, the oldest summer boarder, a man dating back to the days of straw rides, held up his hand for attention, “I used to hear them every night, but I haven't heard them for years,” he said impressively, “What with the piano and the saxophone, the dance records and the radio loud-speaker, to say nothing of the week-end jazz or- chestra, it hasn't been possible.” “Yes, but what is it?” they asked. You are listening to the insects,” said the oldest boarder solemnly, as with trembling arms outstretched he tottered toward the veranda and the katydids. A. H. F. WTNEOOP HALLENOECH CRAWFORD COMPANY, NEW TORK Dietetic Progress (From the Cradle to White Sulphur Springs) Mik. Milk and bread. Milk, bread, egg and spinach. Oatmeal, bread and butter, green apples and all-day suckers. Ice-cream soda and hot dogs Coffee and apple pie. Minute steak, fried potatoes, coffe and apple pie. Tomato soup, roast beef, baked p tatoes, asparagus, apple pie and coffee Bouillon, roast duck, scalloped px tatoes, creamed oyster plant, fruit salad. strawberry ice cream, demi-tasse. Paté de foie gras, veau a la Blay quette, potatoes Parisienne, eggplant l'Opera, salade chiffonade, peach plom biére, demi-tasse, Roquefort cheese. Two soft-boiled eggs, toast and t Crackers and milk. B. B. NE of Live's prise productions the Feminine Number, will be out next wee Don't miss it. Unhealthy guns denoted y tenderness and bleeding of wheat. Un- healthy gumskill the best of teeth To d Pyorrhea menaces the body. thea Cody's vitality sod cause many sencus ills. wise your dena quently for tooth end m eapecton sovatarrharss Gums. Forhan's For the Gums will ts progres if tnume and used con H} sistenily. Ordinary this. . and healthy. « teeth white and comicbooks.com