Life, 1924-08-07 · page 30 of 36
Life — August 7, 1924 — page 30: what you’re looking at
What you’re looking at
This page from *Life* magazine contains several brief humor pieces ("Our Foolish Contemporaries") and advertising. The main content includes anecdotes mocking human nature and absurdity: **"Is Seeing Believing?"** features a letter about Edgeworth tobacco—a man discovered discarded Edgeworth cans near good fishing holes, then bought the brand himself. The joke is that word-of-mouth advertising works even silently: he saw evidence of other sportsmen's choice and copied it without being told. **"Professional Interest"** mocks spiritualism séances: a man contacts his dead father-in-law through a medium, learns he's now an angel, and immediately asks the practical question of his wingspan—measuring "tip to tip" as if evaluating a pigeon (his actual hobby). **"The New Literature"** satirizes pretentious parents correcting their sons about classical literature while revealing their own ignorance. The page is primarily **advertising**: Williams Shaving Cream, Elizabeth Arden Waterproof Cream, and Allen's Foot-Ease dominate the layout, typical for 1920s-era *Life*.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
28 LIFE - OUR. FOOLISH CONTEMPORARIES ee, IN The Lively Art of Opper The greatest moment in the history of comic strips was in one of Opper’s. It was when Happy Hooligan was in Egypt, eluding the Poil of the Sahara and chas- ing Suzanne. The picture had for its background the pyramids and a frieze of camels. In the foreground sat four sheiks of the desert, drawn as Opper would draw them, about a camp fire. One of them said, “Allah is certainly great.” The next said, “Great is right.” And the third said, “So is this mutton stew.”—Jake Falstaff, in Akron Times. Is Seeing Believing? Mr. Fischler checked up on his eyes and was satisfied. Most Edgeworth is sold by word of mouth—one happy smoker will pass the se word along to some less fortunate brother, and a new Edgeworth “fan” is born. Sometimes, however, the human voice plays no part in the spread of Edge- worth popularity. Witness Mr. Fischler’s letter: Wellsboro, Pa. Like your best day Face comfort, that’s what Williams gives you, Makes you feel like a cham- pion all day long, And there’snoshaving cream on carth softens the beard as fast. Large tube 35e: double size tube $0c, con- taining twice as much cream, Larus & Bro. Co., Richmond, Va. Dear Sirs: In a Pinch, use ALLEN’S FOOT-EASE Last summer while on my vacation, which was spent on Pine Creek, one of the best fishing streams in Northern Pennsylvania, I noticed lot_of discarded Edgeworth tobacco cans. Especially were they no- ticeable near the good fishing holes. When I returned home 1 bought Edge- worth and learned the reason those empty packages, Yours, Peter Fischler for all Professional Interest The séance was proving a great suc- cess, The new member of the circle, an Oldham pigeon-fancier, had been brought into touch with his lately departed father-in-law, who had just announced he was an angel. “Wi' wings an’ all?” asked the son- in-law. Willia Staingoe With the Hinge-Cap you can’t lose The reply was in the affirmative. “What dosti measure fra’ tip to tip?” asked the pigeon-fancier. i fs —London Morning Post. ! adil dnwinoel Waterproof Cream! 'LIZABETH ARDEN announces ‘a new cream—her Waterproof Cream. Smooth it on the face, neck, arms and hands under powder. It gives the skin a lovely silken finish—a waterproof finish! the skin fresh and att hours of swimming and Prevents sunburn, roughness, peel- ing, freckles. Also gives the skin a superb finish for evening. $3. Write for Elizabeth Arden’s book om the Correct care of the skin. Ask aso about her Beouty Exercises sligahelh Arden. 673-A Fifth Avenue, New York London, 25 Old Bond Street Paris, 2 Rue de la Paix We're much_too busy filling the blue tins here in Richmond to be able to fol- low them to the four corners of the earth, It’s a curious fact, by the way, that sportsmen everywhere show a marked Bicterence for dgeworth. There's something in the blend that strikes a responsive chord among fishermen and hunters, campers and hikers. Perhaps some reader, himselfa a sportsman, can tell us why Mr. Fischler found so many Edgeworth tins “near the good fishing holes.” Be that as it may, “seeing is believing” with us just as it was with Mr. Fischler. Thousands of letters from pipe smokers are visual proof to us that in Edgeworth we are producing a tobacco that most men like. You may not find Edgeworth to your taste at all, but we think it probable that you will. Let’s try to find out! If you'll write your name and address to Larus & Brother Company, 63 South :21st Street, Richmond, Va., we'll send you, postpaid, free samples of Edge- worth Plug Slice and Ready-Rubbed. What follows is a matter between you and your pipe! If you care to write us the name and address of your regular tobacco dealer, we shall very much appreciate your courtesy. To Retail Tobacco Merchants: If our jobber cannot supply you with dgeworth, Larus & Brother Company will gladly send you prepaid by parcel post a one- or two-dozen carton of any size Edgeworth Plug Slice or Ready- Rubbed for the same price you would pay the jobber. The New Literature “I told my son that he was not giving enough attention to the classics,” re- marked the conscientious parent. “I re- proached him for not knowing the differ- ence between the Iliad and the Odyssey.” “Was he properly apologetic?” “Not at all. He merely said nobody could know everything, and asked me if I knew the difference between crystal receptivity and a neutrodyne.” —Washington Star. Glass Ginger Ale with tablespoontul Abbott's Bittery delightful tonic and palatable. Sample Bitters by mall 25 cts. in stamps. C. W. Abbott & Co., Baltimore, Md: Our Boarding House The landlady gave him stale eggs, so he bought some strictly fresh ones on his own account and requested her to serve them. But she still gave him stale eggs. He did not like to say anything. What hurt, though, was to hear the landlady boasting to the cook: “It's just as I told you. With all his finicky ways he can't tell the difference.” —Louisville Courier-Journal. strumeni Connsgive you FREE most pleasure and quickest opportunity for profit because . facut iful in tone — perfect in scale—hand- some in design and finish. Sendfor Free Book,"'Successin Music WIE Overenthusiasm First Enctisu Tourist (viewing the Alps): Not bad, that! Srcoxp Ditto: Yus, it’s all right; but you needn't rave abaht it like a bally poet.—Boston Transcript, “TELEPHONE operators are courteous, obliging, and very patient,” is the verdict of a writer. We have never encountered such halo girls—Jdeas (London). comicbooks.com