Life, 1924-07-31 · page 33 of 36
Life — July 31, 1924 — page 33: what you’re looking at
What you’re looking at
This page is primarily **advertising and fundraising**, not political satire. The main content includes: 1. **The Cascades restaurant ad** (top left) - promoting dining and dancing at the Biltmore in New York 2. **"Higher Mathematics"** - a humorous essay (by H.W.H.) using absurdly detailed fishing rod specifications as a joke about overcomplication 3. **Patent medicine ads** - Bell-Ans (indigestion relief) and a hay fever prevention device, typical of 1920s-30s advertising 4. **Life's Fresh Air Fund** - the magazine's charitable fundraiser listing donations to send poor city children to the countryside (continued from page 8). The running total shows $10,623.14 raised. 5. **Boncilla Facial advertisement** (right) - promoting a beauty product with a testimonial about improving appearance for social success The page reflects **1920s-30s consumer culture**: patent medicines, cosmetics, dining establishments, and charitable giving. No political cartoons appear here—it's a typical magazine revenue/community-service page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE Continuous music, Bub- bling gayety; sparkling life. Cool, refreshing —on the 19th floor of The BILTMORE Higher Mathematics ‘E five-ounce split bamboo rod in hand-selected strips bound with i-ply silk and varnished with three- super-varnish, plus ne Hardy reel, non-corrosive gun- 1, special sapphire bearings, plus rty yards of vacuum-treated, hand- hed, super-silk H. F. Corona line, d to twenty pounds, plus mist-colored, double-tapered, t-foot, -worm gut leader, plus One hand-tied Flight’s Fancy fly, le from the feathers of genuine bred, Tasmanian cock-pheasant ht Mulo bird hackle, equals ( rainbow trout, five and seven- hths—oh, call it six inches long. H.W. H. ru ire Relief i> 6 BELLANS Hot water Sure Relief FOR INDIGESTION 25¢ AND PACKAGES EVERYWHERE HAY FEVER LOGIC }..2?hnc'os ( M fre why not keep pollen out? *fioy Nasa filter — aids — comfortable — not ing a Protect yourself against dvup, rowdles, ete. with thy clever case of light welgnt ‘met, lke the real. Lire's Fresh Air Fund (Continued from page 8) Roscoe C. Rider, Cambridge Springs, P. $10.00 Mr, and Mrs.’ 8. R Hemingway, Redlands, Calif. 10.00 Anonymous, Denver, Colo. 2.00 Geo. W. Clyde, Santa Barbara, : 20.00 alif, *. Corbett,” New York: 10:00 J. Teed, Lexin ton 2.00 Ia memory of F. mane uilough, Spokane, Wash. 11.00 Thomas Lauritzen, Fergus Falis, Min: 11.00 Harry. Knight’ Elston, Jey Santa Barbara, Calif. 10.00 Miss Laura Lee Barbara, Calif 10.00 Mr, and’ M Seattle, Wash. : $0.00 ‘Norman $.00 1.00 2.00 5.00 $5.00 5.00 . reer eegecese 3.00 A, Scott Bullitt, Seattle, , Wash. sesee 3.00 Ned Nicolai, Portland, Ore.. . 10.00 n memoriam, J. Re folk, Va....... 11,00 Anna M. Becker, Seneca’ Falis, N. 10.00 N.Y Herbert’ “ii.,”“jr.,"and ’ “Priscilla Clark, Patersc J zi 10.00 Mary E. Wilson,’ Berkeley, Calif. 11.00 Mrs. S. M. Hastett, Alameda, ae ee ga 11.00 Howard H! Henry, te Helen “and” ‘Idaho trong. Rochester, N.Y. Carpenter, Jr, Brooklyn, Mrs. Heagy’ Be Wilson, Mountain Cash, Mid dictowi, Conn. a c. O, G. Miller, San Francisco. A. A. Jacobson, New York. In loving remembrance of Betty Saith Griswold, Binghamton, Y Elttabetiy” Kachsriag’ and’ Anne Swift, Whitinsville, Mass. Mrs. Allison Dodd, 8h H. F.” Steven Hitchcock Men day School, Hartsdale, Mrs. A, Hoffman, New York Fred L. Gross, Brooklyn, N. In memory of M. L ‘of Antho: Brooklyn. N.Y. Mrs. Karl Koessler, Chicag Fred G, Ferry, Pittsfel Anonymous, Brooklyn, ) Mrs. G.. Dana Warne: SEB BBen p S $8 S888 S$ 838 Mr Mo Wilkinson, Syracuse, The Mrs. Charles ton, Mass. Mrs. ‘George S. Capelle, J mington, M. P. Cornwall, Daytona, Fla a J. R. Strong, Short Hills, John A. Drake, V ‘Louise W: Metts, Clark Montclair, Mrs. George Lilly, Anderson, In E. L., Jersey City, N Total...... Live's Fars Aix Funo has been in opera- tion for the past thirty-seven years. In that time it has expended $271,448.33 ond. has given a fortnight in the country to 45,925 foor city children. Contributions, which are acknowledged in Lire about three weeks after their receipt, thould be made payable to Live's Fresit Am Funp, and sent to $98 Madison Ave., New York City. Timely Np~A Fuca t’s going to bea big night. Music. Laughter. Happy faces. Faces! Ah, that’s it. Faces—the key to popularity. It’s time to take stock. Just what do you rate? Now’s the time “when a feller needs a friend.” And listen in— Boncilla’s the friend that gives you that “grand and glorious feelin’.” It makes you look as good as you feel. Waltz right up to the barber’s chairand say, “ Boncilla Facial.” It will kick the gloom out of your skin and turn loose na- ture’s facial sunshine. It will erase years of piled-up fatigue and restore your own vigorous countenance. Be sure you get the full pro- gram. 1—2—3—4. Boncilla Pack. Boncilla Cold Cream. Boncilla Vanishing Cream. Boncilla Powder. Then make “her” eyes dance. Take her a complete Boncilla Set. Ask at toilet goods counters for the Ideal Set, the dandy gift. Or there’s the Pack-O-Beauty at 50c that will get you a joyous, “Thank you!” Boncilla Laboratories, Inc. Indianapolis, Indiana Canadian Boncilla Laboratories, Ltd, Toronto, Ontario comicbooks.com