Life, 1924-07-24 · page 33 of 36
Life — July 24, 1924 — page 33: what you’re looking at
What you’re looking at
This page is primarily **advertising and charitable fundraising**, not political satire. The left side features ads for vacation resort "The Homestead" in Hot Springs, Virginia (promoting social sports), a "Pathfinder Company" novelty cigarette case, and a dandruff remedy ("Liquid Arvon"). These are standard period advertisements. The center column lists donors to **Life's Fresh Air Fund**—a charitable initiative providing vacations for underprivileged children. This was a genuine philanthropic effort common in early 20th-century publications. The right side contains a lengthy advertisement for **Reedsdale Cigarettes**, which adopts an unusual anti-marketing approach: the ad frankly admits there's no such thing as a "best" cigarette and that tastes differ. Rather than making grand claims, it offers a money-back guarantee and simply invites consumers to try the product. There is no political cartoon or satire here—this is a straightforward magazine page mixing charitable fundraising with commercial advertising typical of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE A staff of professionals is here to instruct in all the social sports—golf, tennis, swimming, iding. the HOMESTEAD Christian SAndersen, Resident Mgr. | Hot Springs Virginia | Special summer rates on request. ean fe a nd serves best novelty ciga- Fette case ever invented. Made exactly like the reat i Just ue pees ttaee, mee olalttclcsivgiy ty en: Sy laiarerisaes 0 PATHFINDER COMPANY Dept. Yes, 534 Sixth Avenue New York An Easy Way to Remove Dandruff If you want plenty of thick, beautiful. glossy, silky hair, do by all means get rid of dandruff, for it will starve your hair and ruin it if you don't. _ The best way to get rid of dandruff is to dissolve it. To do this, just apply a little Liquid Arvon at night before retiring; use enough to moisten the scalp, and rub it in gently with the finger ti By morning, most, it not all, of your dandruff will be gone, and three or four more applications should completely re- move every sign and trace of it. You will find, too, that all itching of the scalp will stop, and your hair will look and feel a hundred times better. You can get Liquid Arvon_ at any drug store. A four- ounce bottle is usually all that is needed. The R. L. Watkins Co., Cleveland, Ohio Life's Fresh Air Fund (Continued from page 28) C.F. Md. Aanonye Mrs. Wiliam Ii Davis, New York G. D. Emerson, New Brunswick. Chas, W. Sandford, Plainfield, N. J... Chattes WW. “Chapman,” Nortliainp wet Mass... ~ H. Caldwell,” Dev! bicage ; Mrs. J..R. ch fonrovia, Calif. Jean Frickelton, San Fran: cisco. « lohn T. Nes W. S. Charnley “In memory of Mar ter, Mass. : Mrs."F.C. Pittsburgh. > W. C, Moulton, Birmingham, “Als. Mrs. E. H. Blanc, New York... J. Schullinger, P: France... Mrs. W. D. Hubbard, Hartford. Mrs. R.C. Patterson, ‘New Castle, cele . Louis, Ambrose’ Packard, Mary’ Alice tabbing, Butte,’ Blanche L. Hess, Rochester, . Ingalls, Clevelan: Lathrop, New York. Pascal E, ‘Hatch, Springfield, il. “A friend,” Eugene, Oi : “17 Battery Place,” Ni Mes Wm. TH. Chapin, Syringe, Mass. Katharin rc! Cynthia H. Goodw: In, memory of “Er Arlington, Th, Bog sre otedo, ¢ Hel McA. Hickman, A Mrg Marion A. » Berkeley, Cali Riley, Bost oy J. A. Pa Seidler, Heath, Los Angele: s Neoni,” Kadnor, Pa...... s. Alexander Kirkman, Garden City, | N. Caroling BL Curtis, diarriso: P.M. Lawrence, New Y. AD. ‘i Kinsolving, W. ashington, Anna E. Anderson, New York Edward J. Wheeler, Albany, N. Y. Mrs. M- Bachman,” Sharon, Pa. - Mrs. Mary Kingsle: es, North- ampton, Mass Wi ah H Napier, G. Hi. Ingall, fall, New Yor... 00. : Mrs. AL L. Drury, ‘San’ Antonio, ine eons Bepnard M. Cone, “Greensboro, Mee Edward PL Alar, Great Conn. i Mrs. W. H. Leftwich, Dallas, Tex. Jane Wells Townsend, Gertrude B. Whittemore, Nauga. tuck, Conn. br. Esther eae Var Fla. Lucille Bernstein, New York. aes E. Connell, . L. Warner, Vieksburg. Geo. Tr Graham, Xenia, G2: Mrs. L. Davidson, New York A. R. Gilehriste, San Mateo, Total. . SRB us 2 Ssh veer Fst vs tab 88 83883 888 & 8 8888 8 Perhaps you won’t like Reedsdale Cigarettes We think it nonsensical to talk about “the best’ cigarette. There never was any one best cigarette, and we don't expect that there ever will be. Probably, tastes in tobacco have differed ever since the Indians first began smoking, or at least ever since one Pipe-in-the-Face chanced upon some leaves a little different from those to which all his fellow braves had previously pinned their faith. So the Reedsdale Cigarette isn’t an- nounced with any large and all-inclusive claims. Nor shall we imply that smokers who do not like Reedsdales are deficient in taste, perspica- city, or intelli- gence. The cigarette that you like best is certainly the best cigar- etteforyou,and we see no reason why you should be uncomfortable in your preference, though it may be for the least expensive or the least pretentious of all brands. The Reedsdale Cigarette is not presented to alienate the affections of those happily cigarette-wedded. Rather it is offered to | the shifting on-and-off smoker who hasn't yet found the cigarette made for him. It is a little different; it is made of the choicer tobaccos, expertly blended; it is packed in a new and improved pocket con- tainer; it is liked by many smokers of sophisticated taste. There is more than an even chance of your liking the Reedsdale, and, if you are not entirely satisfied with your present brand, or its package, we think you will find it worth a trial. Reedsdale Cigarettes are 20c for a pack- age of twenty. They are now sold by many tobacco dealers, and their distribution is being rapidly extended. If you have any difficulty in finding them, we will send you a carton of 5 pack- ages of Reedsdale Cigarettes (100 ciga- rettes) postpaid for a dollar. Smoke one package at our risk. If you don’t like them we will return your dolar for the four re- maining packages. Address Reed Tobacco Co., 119 South 21st St., Richmond, Va. To Retail Tobacco Merchants: If your jobber cannot supply you with Reedsdale Cigarettes, Reed Tobacco Company, Rich- mond, Va., will gladly send you prepaid by parcel post a carton containing one hun- dred or two hundred Reedsdale Cigarettes for thesame price you would pay the jobber. comicbooks.com