Life, 1924-07-24 · page 2 of 36
Life — July 24, 1924 — page 2: what you’re looking at
What you’re looking at
This is a **Life magazine advertisement** promoting subscription, not political commentary. The cartoon depicts a well-dressed man in a suit reading *Life* magazine while relaxing—his leg raised casually, appearing content and successful. The headline "Men Who Do Things Read Life" is a straightforward marketing claim: successful, ambitious men subscribe to the magazine. The accompanying text encourages readers to "climb on the band wagon" and join other "big fellows" and "world-beaters" who read *Life*. The satire here is **self-promotional**: *Life* magazine is essentially claiming that reading it is a marker of success and sophistication. The ornate decorative border and the man's refined appearance reinforce this aspirational messaging—subscribing positions you among society's achievers. This reflects early 20th-century advertising tactics using class aspiration and status anxiety as sales tools.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
00. Vol, $4. No. 2177. duly 24, 1924 class Matter, Jane #. 185, at the Post Office the Pust Odiow Devt, Canada. Cop in the U. Se, Exgiand amd Hittin Penorascons Who Do ‘Things Read Life Avs the big fellows who get there—the clear- eyed, square-jawed, two-fisted world-beaters. They spell SUCCESS. How about you? Are you taking advantage of this great opportunity for self-promotion? Climb on the band wagon, brother, and start 598 Madison Avenue, New York City " moving upward. The litle coupon inethe I want to amount to eines Here’s my Dollar corner will entitle you to a reserved seat. Join (Canadian, $1.20; Foreign, $1.40). Please send me up with the men who do BIG things in a Live for Ten Weeks. BIG way. (And speaking of Big Things, we have four special numbers on the cards: Fisherman's, is Se é 3 Midsummer, Old Home Week and Feminine.) One Year, $5.00 (Canadian, $5.80; Foreign, $6.60) comicbooks.com