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Life, 1924-07-17 · page 36 of 36

Life — July 17, 1924 — page 36: what you’re looking at

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Life — July 17, 1924 — page 36: Life, 1924-07-17

What you’re looking at

This is a full-page advertisement, not satire. It promotes Woodbury's Facial Soap by addressing common skin concerns—oily skin, blackheads, and sallow complexion—through photographs of women displaying these conditions and prescribed treatments. The page presents three idealized female faces alongside detailed skincare regimens involving hot water, soap, and ice. The advertisement promises transformation: clear, fresh skin achievable through nightly treatments. This reflects early 20th-century cosmetic marketing that medicalized beauty, positioning soap as a scientific solution to skin "flaws." The coupon offers a trial-size set for ten cents. The copy emphasizes that skin naturally regenerates daily, so proper treatment yields visible improvement—a marketing strategy linking product use to bodily processes. This represents typical 1920s *Life* magazine advertising content aimed at female readers concerned with appearance.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

LIFE - “ What particular skin are you facing} Have you an oily skin? Blackheads? A dull, sallow color? You can free your skin from blackheads by using the special cleansing treatment given below. Begin, today, to have a beautiful skin! A skin without a flaw—clear, fresh as the morning. You can have 2 beautiful skin if you will. Each day your skin is changing—old skin dies and new takes its place. Give this new skin the special treatment it needs, and see what a wonderful improvement you can bring about. The following treatment will free your skin from blackheads: — VERY night before retiring, apply hot cloths to your face until the skin is reddened. Then with a rough washcloth work up a heavy lather of Woodbury’s Facial Soap and rub it into the pores thoroughly, always with an upward and outward motion. Rinse with clear hot water, then with cold. If possible, rub your face for thirty seconds witha piece ofice. To remove blackheads already formed, substitute a flesh brush for the washcloth in this treatment. Then protect the fingers with a handkerchief and press out the blackheads. An oily skin can be corrected by using every night the fol- lowing treatment: — UST before you go to bed, cleanse your skin by’ washing in your usual way with Woodbury’s F Soap and luke: water. Wipe off the surplus mois! ture, but leave the skin slightly damp. Now, with warm water work up a heavy lather of Woodbury’s Facial Soap in your hands. Apply it to your face and rub it into the pores thoroughly — always with an upward and outward motion. Rinse with warm water, then with cold— the colder the better. If possible, tub your face for thirty seconds with a piece of ice. A sallow skin can be roused to color and life by the special Woodbury steam treatment given below. A sallow skin is a skin that is asleep. Rouse it with this treat- ment:— NCE or twice a week, fill your basin full of hot water —almost boiling hot. Bend over the top of the basin and cover our head and the owl with a heavy bath towel. Steam your face for thirty seconds. Now lather a hot cloth with Woodbu 1 Soap. With this wash your face thoroughly, rubbing the lather well into the skin. Then rinse the skin well, first with warm water, then with cold, } and finish by rubbingi for thirty seconds with a piece o' Complete treatments for each dif- ferent skin need are given in the booklet, “A Skin You Love to Touch,” which is wra around every cake of Woodbury’s Facial Soap. Get a cake of Woodbury’s today! A 25-cent cake of Woodbury’s lasts a month or six weeks. Tear out the coupon at the left, and send for a trial-size THE set of these three famous Woodbury skin preparations! ANDREW JERGENS Co. 1007 Spring Grove Ave. Cincinnati, Ohio. Tencloe ten cents for a trial-size set of the famous Woodbury skin preparations. Name left we wi We want you to see how much good even a week of the right Woodbury treatment will do your skin. Therefore, for ten cents and the coupon at t it send you— A trial-size cake of Woodbury’s Facial Soap. A sample tube of Woodbury’s Facial Cream. A sample box of Woodbury’s Facial Powder. Together with the treatment booklet,“ A Skin You Love to Touch”. Cir If you lire in ss: The Andrew Jergens Co., Limited. 1007 Sherbroote St Yes eeee . Perth, Ontario. L ess: H.C. Quelch @ Co., 4 Ludgate Square, London, E.C. 4. State...... Copyright, 1924, by The Andrew Jrrorns Co. WOODBURY'’'S FACIAL SOAP comicbooks.com