Life, 1924-07-17 · page 30 of 36
Life — July 17, 1924 — page 30: what you’re looking at
What you’re looking at
This page is primarily **advertising and filler content** typical of early-20th-century magazines. The dominant feature is a bank advertisement for Continental and Commercial Banks (Chicago), emphasizing organizational efficiency and scale—55 officers managing 100+ departments and 2,200 employees with "$500 million in resources." The remainder consists of **short humorous anecdotes** and **product advertisements**: - "Bargee's Reply Deleted" and "The Early Riser" are brief jokes about working-class characters (a Thames bargeman, a lazy villager) - A children's story parody mocking overwrought Victorian melodrama in a "knight and maiden" narrative - Ads for **Williams Shaving Cream**, **Horlick's Malted Milk**, and **Bellans indigestion remedy** The satirical content is minimal and domesticated. The page reflects magazine conventions of the era: mixing corporate institutional advertising with light comedy, domestic humor, and patent medicine promotions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
28 LIFE AN EXTRA It’s the “‘everlastin’ team worl ” in these days when the reach of business i5 50 great, MEASURE OF SERVICE ORGANIZATION is indispensable. Training and experience must be won by many minds and many hands before there comes the order and organization competent to deliver efficient banking service. Fifty-four tried officers in this institution supervise upwards of 100 departments whose many managers and assistants direct the work of more than 2200 employes. Each department is a unit and part of the one great unit which operates smoothly, swiftly, effectively to deliver the extra measure of service. The CONTINENTAL and COMMERCIAL BANKS CHICAGO | RESOURCES MORE THAN 500 MILLIONS | It can't get lost PDO A OOQ SDM ere POM FNOQ RO-SLO It can't get ost This is the new Hinge-Cap on Williams Shaving Cream ‘ass toHorlick’s The ORIGINAL Malted Milk , : For Infants, Children, Invalids, the Aged, etc. Avoid Imitations L ga Bargee’s Reply Deleted The Cockney has a delightful spon- taneous wit. One day a bargee was laboriously pulling his cumbersome craft down the river Thames against the tide. Naturally, he was making very slow prog- ress. A loafer on London Bridge shouted, when the toiling bargee came within hailing distance, “Hoi, mate, bring us back a parrot, will yer?” —Sporting and Dramatic News. men and women—Abbott's Bitters, a de- wnt Ronte land invigoratore-aample by mail, 25 cts W. Abbott & Co, Baltimore, Mi The Early Riser A visitor in a mountain village noticed that one citizen was always up very early but never did any work. So he ques- tioned the man’s wife. “Why does your early?” “Oh, he wants an early breakfast.” “But he doesn't do anything. Why must he have such an early breakfast ?” “To smoke after.”—Argonaut. husband rise so Tur Ixpicnant Younc Wire: Seeing that I'm telling the truth for once, you might at least believe me. —Sans-Géne (Paris). New Version The little daughter of an eminent Mel- bourne divine wrote the following story for a children’s competition in one of the weeklies. It didn’t win: Charter I. At the marriage altar the brave knight clad in shining armor stood with his bride dressed in white as a token of purity. Her hair was Jong and golden, and shone in the light which streamed through the hedral wi The knight was bold and tall, with fire ing from his black eyes. In his right hand he bore a silken banner with the words “for love and purity and thee,” whilst his leit clasped his lovely bride. dows, Cnarrer IL Even as the holy priest, looking up at the roof and blessing them, made them one, the blast of a war-trumpet shrilled the call to arms. The raven-haired knight dropped his newly-made bride, strode to the door, and spol to the trumpeter, “Waldemar de Fitz Albert, why thus callest thou me from my newly-made bride?” Waldemar answere:| “I call thee, for the Saracens ride across the raging main, and thou and I alone must uj hold ‘the Sacred Cross.” The black-haired knight made reply: “Be it so, though ny heart is fain to break Cuarres TIL The golden-haired bride staggered forth and casting herself on her face before h husband moaned, “Must it be, my on Raising her tenderly with left hand, for his right hand held his ba and the reins of his coal-black champing s! he gro: “Even 20, 1 go to fight for love and purity and thee” fhe bride clasped ‘him in. her arms, and tied her, two white sloyes on hi ; helm of steel. “Go,” she sobbed, “and will also work and pray at home fof love ar 1 Purity and thee.” Choking back his gaspite Righs he flung himself on bis steed, and gal loped off to the feld of gore Cnarrex IV. For cight long years he fought for love and purity and her, whilst she did likew: for him, and prayed also. Cuarter V. Tt was midnight, and a thunderstorm raged, as the br w grown older, with her fair hair b g in glorious golden masses down her alabaster back, satin moat of her castl was stitching a: other banner of -love and purity, when trumpet rang out and her loved one claspe:l her in his arms. He said, “I have fou for thee, and now return to thee thy gloves pure as ‘thou gavest them me. I, have dor my duty.” She made answer: “I for m part have worked at home for thee thes eight long years, and also for love and i nocence. I too have done my duty, and the result I give unto thee.” And drawing massive crimson curtain aside she disclose in rosy sleep in their cots eight lovely babes. (Finis. —Bulletin. (Sydney). It Takes Brains A friend of ours has the belief that all the taxi drivers in New York City are going insane because of the tremen dous and increasing congestion of traf fic. If they go insane it will be an intellectual promotion for some of them. —New York Herald Tribune, Sure Relief 6 BELLANS Hot water Sure Relief SELLANS FOR INDIGESTION 25¢ AND 75¢ PACKAGES EVERYWHERE comicbooks.com