Life, 1924-07-17 · page 3 of 36
Life — July 17, 1924 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising for Ben Wade pipes**, not political satire. The illustration shows two men relaxing outdoors—one gesturing while speaking, the other reclining—in an idealized summer camping scene. The advertisement's framing suggests that summertime is the optimal season for pipe smoking, emphasizing the product's quality and "sweet, mellow, broken-in" characteristics. The text romanticizes leisure and outdoor relaxation as contexts for enjoying the pipes. The page includes an extensive retailer list and product imagery at the bottom, confirming this is commercial content rather than satirical commentary. While *Life* magazine was known for satire, this particular page represents its advertising revenue model.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A BEN WADE, IMPORTED FROM ENGLAND, IS A SWEET OLD PIPE FROM THE FIRST DAY ON Summertime Is When a Pipe Tastes Best I AVE you ever watched the bass fry golden brown, the coffee bubble, the potatoes bake in the ashes ... and after- wards thrown yourself down on a carpet of pine needles, soft and deep, and listened to the guide’s yarn while the blue smoke of your pipe curled up to an equally blue heaven? Have you ever found your drive so far ahead of the rest of the foursome that you had to wait for ’em, and while they shot you puffed proudly, yet nonchalantly, as though you did it every day? Or pointed the nose of the best little car in the world readwards . . . or lazed away an hour on the beach. . . or just sat with a book in the cool of your garden? Those are the times when your pipe is your pal. There’s something about a pipe that voes with the outdoors . .. it’s just part of the picture in summer. And there’s something about a Ben Wade pipe that leads thousands of men to it every day . . . something different. This. From the first day on, it’s an old pipe... sweet, mellow, broken-in. The ‘‘breaking-in”’ is done for you at ten Wade's factory in England. Notice the light colored finish inside the bowl. Chat’s evidence of Ben Wade's special process that opens the pores of the briar The famous back and geid cigarette ‘welso a Hargraft product HARGRAFT & SONS ‘Wrigley Bldg., North Section Chicago, Ill. —and keeps them open, There’s no var- nish to hide flaws —because there are no flaws to hide. Nothing to ‘‘burn out;”’ nothing to taste except the full flavor of the tobacco you’re smoking. The old vacation’s coming; buy your Ben Wade now. Then light up—and light out for any place where summer’s pitched her camp. Typical OMETHING of the quality of Ben Wade Pipes—and other articles spon- sored by Hargraft—is indicated by the type of their distributors. The following is a par- tial list of retailers and wholesalers: Baltimore—Wm. Boucher & Sons Bostoa—Estabrook & Eaton, Charles B. Perkins Co. Brookville, Pa.—Sterck Tobacco Company Bufalo—Jos. sf. Savder Chicago—T. M: Wood & Sons Qeveland—Louis Klein Cigar Company Davenport—Hickey Brothers Daytoa—The M. J. Schwab Company Denver—Jno. D. Ross Cigar Company Des Moines—W. PF. Gabsto Company Fat, Mich Harry W. Watton Company Hartlord, Conn.—H. $.W apolis—Carl F. Thomas, Minneapolis Drug Co. New York City—The Steara Co., Charles & Company Omaha—Getten & Wickham Cigar Company Philadelphia Coates Coleman Company Pittebus rp RoR & Broth: Incorporated Portla man Cigar Company Rochester, N. Y.—Fred H. Se Louis’Mow & Loweshaupt Cigar Company Sait Lake Gity— Lewis & Whitaker Cigar Company Seattle Spring Cigar Company, Is Sprinefeld, Mass—M. H. Wichita, Kas, — The Lewis B. ‘palomen Cigar Co, SINCE Retailers Aurora, Ill. —Ben Pederson Barrington, Il.— AcLeister Battle Creek, Mich —Post Tavern Cigar Company Buffalo, N. ¥.—R. J. Seidenberg Company Chicago and Suburbs—R. P. Adams, Anderson, Thorson & Co., The Argmore Shop, Chas. Bidwell (Uptown Station), _Blackst Hotel Cigar Dept. Albert Breitung Stores, Cass Broth Cicero Smoke Shop (Gero), Churchill’, Dolan’s Sega od Fred 4. Sherman flotel Cigar Dept Smyracos alker (Oak Park). he Dow Drug Co. Stores O.—Hugo Gellner —L. B. Wilson Company | h=2G. C. Damon Cigar Company, Lilien MPI kp Schickler Enid, Okla —McKay Drug Company Weeks & Seward Pulton, N. ¥.— Foster Brothers Galesburg, tl Arcade Drug Shop . A. Mitts Cigar Company lege Smoke Shop ich —E. Ww. PChap! in & Son Mo.—Hunter Bros., Ricksecker Cigar Co, Lancaster, Pa.—H. C, Demuth Liacoin, Neb —Ed. Young Cigar Company Lorain, O— geiea and He Hollywood, Cal—A. Claubb & Sons Lene ky Nolan Madison, Wi ri disoaville, indsay's Drug Store Minneapolis, Mina —L-. Donaldson Company Muskegon, Mich —L. H. Fink New Haven, Cona—Joha Gilbert & Son, University ‘Smoke Shop New Yerk Gity-—Penasylvania Drug Company Ogden, Utah—deWit Bros. Company Palo Alto, Cal.—Morey's Smoke Sho} Philadelphia, Pi youn Middleton, Yaha & McDonnell Pueblo, Colo.—Edelstein Bros, Quincy, IIL—S. & S. Cigar Company Rome, Ga.—Hale Drug Compan) Sasindw, Mich Oppenheimer Cigar Company San Francisco, Cal—Robt. M. Reilly, Wolf Brothers Saranac Lake, ‘The Humidor Sioux City, 1a.—Frances Ph: Washington, D. C-—Rateigh Haberdasher, Ine. York, Pa—Young & Busser Company . of & Bar Beches well with Ben Wate Pipes also e Hargraft product Canadian Depot Chowne Bros., 916 Pender St. Vancouver, B. C, comicbooks.com