Life — July 10, 1924 — page 2: what you’re looking at

What you’re looking at

This is a **Lincoln automobile advertisement**, not satire. The page promotes Lincoln cars as a luxury vehicle, a division of Ford Motor Company. The ad's tagline—"It is only human that everyone should envy the proud ownership of a LINCOLN"—uses flattery and aspirational messaging typical of 1920s marketing. The imagery shows a well-dressed man with luggage and a travel case beside a Lincoln sedan, emphasizing luxury, travel, and social status. The accompanying airplane illustration suggests modernity and sophistication. The ad appeals to wealthy consumers by suggesting that owning a Lincoln signals success and taste. This reflects the post-World War I automotive boom when cars represented status symbols for the affluent middle and upper classes.