Life, 1924-07-03 · page 4 of 36
Life — July 3, 1924 — page 4: what you’re looking at
What you’re looking at
This is **not a cartoon or satire** — it's a **straight automobile advertisement** from Life magazine (1899-1924 era). The page advertises the Packard automobile, featuring a silhouette illustration of a Packard Six Five-Passenger Touring Car. The headline "Only Packard can build a Packard" is a luxury branding claim emphasizing exclusivity and quality control. The text lists selling points: beauty, performance, comfort, low maintenance, reliability, resale value, and nationwide service. The closing line "Ask the man who owns one" was Packard's actual famous slogan. There is no political satire, caricature, or social commentary here — it's premium automotive marketing directed at wealthy consumers during the early automobile era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE 1899 — 1924 Only Packard can build a Packard Brilliant Beauty Distinctive Smartness Extraordinary Performance Economy of Operation Luxurious Comfort Low Upkeep Cost Years and Years of Service Pride of Ownership Sound Investment Standardized Nation-Wide Service High Resale Value Shown above is the Packard Six Five-Passenger Touring Car. Packard Six furnished in eleven popular body types, open and enclosed. Packard Eight furnished in ten body types, open and enclosed. Belloon Tiree optional, equipment THE MAN W_H O OWNS ONE comicbooks.com